Creating and Delivering Your Value Proposition: Managing Customer Experience for ProfitKogan Page Publishers, 2009 M10 3 - 232 páginas In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners. |
Dentro del libro
Resultados 1-5 de 48
Página ix
... value proposition 174 Create your value proposition template and write your 177 value proposition statement Ways to use your value proposition 177 Sustaining the lead 179 And finally ... 180 15 The value - focused enterprise 183 Check ...
... value proposition 174 Create your value proposition template and write your 177 value proposition statement Ways to use your value proposition 177 Sustaining the lead 179 And finally ... 180 15 The value - focused enterprise 183 Check ...
Página 1
... value proposition' is used ubiquitously in business today and its original meaning has been dissipated into vague ... create savings. Rather than focusing on what customers do and don't value, you focus instead on those things that ...
... value proposition' is used ubiquitously in business today and its original meaning has been dissipated into vague ... create savings. Rather than focusing on what customers do and don't value, you focus instead on those things that ...
Página 2
... value proposition. Chapters 5 through to 10 detail the six steps to building your value proposition. Chapter 11 shows two outputs from the building process, the value proposition template and statement. Chapter 12 shows how to create ...
... value proposition. Chapters 5 through to 10 detail the six steps to building your value proposition. Chapter 11 shows two outputs from the building process, the value proposition template and statement. Chapter 12 shows how to create ...
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... Value, Michael J. Lanning, Perseus Publishing, 1998) This book is about value propositions (VPs): what they are (and what they are not); their importance in the successful running of a 21st- century business; how to create them; and how ...
... Value, Michael J. Lanning, Perseus Publishing, 1998) This book is about value propositions (VPs): what they are (and what they are not); their importance in the successful running of a 21st- century business; how to create them; and how ...
Página 12
... create customers. The great adman David Ogilvy may have warned his people that 'the consumer is not a moron, she is your wife'. But the vested interests and sheer inertia to maintain a 'push' marketing and sales model throughout the ...
... create customers. The great adman David Ogilvy may have warned his people that 'the consumer is not a moron, she is your wife'. But the vested interests and sheer inertia to maintain a 'push' marketing and sales model throughout the ...
Contenido
| 1 | |
| 5 | |
| 21 | |
Chapter 3 The valuefocused approach | 39 |
Chapter 4 Creating your value proposition | 59 |
Market | 61 |
The value experience | 67 |
Offerings | 79 |
Proof | 101 |
Chapter 11 Value proposition template and value proposition statement | 109 |
Chapter 12 Message development | 125 |
Chapter 13 Implementation | 135 |
Chapter 14 Starting and sustaining | 171 |
Chapter 15 The valuefocused enterprise | 183 |
Back to the future | 199 |
Example value proposition for intel partial | 205 |
Otras ediciones - Ver todas
Creating and Delivering Your Value Proposition: Managing Customer Experience ... Cindy Barnes,Helen Blake,David Pinder Sin vista previa disponible - 2014 |
Creating & Delivering Your Value Proposition: Managing Customer Experience ... Cindy Barnes,Helen Blake,David Pinder Sin vista previa disponible - 2009 |
Términos y frases comunes
achieve alignment analysis Balanced scorecard benefits map Benefits minus Cost Board sponsor business model buyers Capgemini Chapter client co-created value competitive competitors component consultative sales corporate create value Crossing the Chasm customer experience customer value customer value proposition customer’s decision define deliver value Diffusion of Innovations emotional enable ensure example Figure film film producer focus focused global identify important industry innovation Intel issues market segment matrix messages Nehalem open innovation operational organization organization’s organizational outputs Philip Kotler product or service products and services programme purchase relationships risk sales opportunities selling solution specific strategic intent strategic value pathways supplier target team with Board Theodore Levitt things thinking top-level value proposition transactional understand value experience Value Proposition Builder value proposition statement value proposition template Value Pyramid value-focused enterprise VP team whole product Xerox PARC