Creating and Delivering Your Value Proposition: Managing Customer Experience for ProfitKogan Page Publishers, 2009 M10 3 - 232 páginas In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners. |
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Página 10
... Industrial Age . As historian Norman Davies has pointed out : ' Once the Industrial Revolution was in motion ... In the purely economic sphere , the growth of the money economy turned self - sufficient peasants into wage - earners ...
... Industrial Age . As historian Norman Davies has pointed out : ' Once the Industrial Revolution was in motion ... In the purely economic sphere , the growth of the money economy turned self - sufficient peasants into wage - earners ...
Página 11
... industrial age have customers ' needs and interests been a primary focus of business activity ... until now . Customer primacy was bubbling up in the second half of the 20th century , when its most active supporters were not in the ...
... industrial age have customers ' needs and interests been a primary focus of business activity ... until now . Customer primacy was bubbling up in the second half of the 20th century , when its most active supporters were not in the ...
Página 12
... industrial strength have evaporated. Yes, you may recognize that new technologies and new competition have handed power to clients/customers, giving them greater choice and the ability to exercise that choice. Yes, you may accept that ...
... industrial strength have evaporated. Yes, you may recognize that new technologies and new competition have handed power to clients/customers, giving them greater choice and the ability to exercise that choice. Yes, you may accept that ...
Página 14
... industrial activity generally , and of globalization . Concern for and protection of our environment , inclusion and diversity in workforces , and honesty and integrity in global dealings , are just three examples of ethical issues that ...
... industrial activity generally , and of globalization . Concern for and protection of our environment , inclusion and diversity in workforces , and honesty and integrity in global dealings , are just three examples of ethical issues that ...
Página 15
... industry boundaries as new products and services come from hitherto unexpected sources - financial services from supermarket operators , for example . It means , too , that through aggregation markets in specialized products and ...
... industry boundaries as new products and services come from hitherto unexpected sources - financial services from supermarket operators , for example . It means , too , that through aggregation markets in specialized products and ...
Contenido
1 | |
5 | |
21 | |
Chapter 3 The valuefocused approach | 39 |
Chapter 4 Creating your value proposition | 59 |
Market | 61 |
The value experience | 67 |
Offerings | 79 |
Proof | 101 |
Chapter 11 Value proposition template and value proposition statement | 109 |
Chapter 12 Message development | 125 |
Chapter 13 Implementation | 135 |
Chapter 14 Starting and sustaining | 171 |
Chapter 15 The valuefocused enterprise | 183 |
Back to the future | 199 |
Example value proposition for intel partial | 205 |
Otras ediciones - Ver todas
Creating and Delivering Your Value Proposition: Managing Customer Experience ... Cindy Barnes,Helen Blake,David Pinder Sin vista previa disponible - 2014 |
Creating & Delivering Your Value Proposition: Managing Customer Experience ... Cindy Barnes,Helen Blake,David Pinder Sin vista previa disponible - 2009 |
Términos y frases comunes
achieve alignment analysis Balanced scorecard benefits map Benefits minus Cost Board sponsor business model buyers Capgemini Chapter client co-created value competitive competitors component consultative sales corporate create value Crossing the Chasm customer experience customer value customer value proposition customer’s decision define deliver value Diffusion of Innovations emotional enable ensure example Figure film film producer focus focused global identify important industry innovation Intel issues market segment matrix messages Nehalem open innovation operational organization organization’s organizational outputs Philip Kotler product or service products and services programme purchase relationships risk sales opportunities selling solution specific strategic intent strategic value pathways supplier target team with Board Theodore Levitt things thinking top-level value proposition transactional understand value experience Value Proposition Builder value proposition statement value proposition template Value Pyramid value-focused enterprise VP team whole product Xerox PARC