Creating and Delivering Your Value Proposition: Managing Customer Experience for ProfitKogan Page Publishers, 2009 M10 3 - 232 páginas In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners. |
Dentro del libro
Resultados 1-5 de 24
Página 13
... innovation and response to customer needs and wants , including the articulation of supportable , measurable value propositions Active engagement of workforce intelligence , creativity and enthusiasm ... in marketplaces where talent is ...
... innovation and response to customer needs and wants , including the articulation of supportable , measurable value propositions Active engagement of workforce intelligence , creativity and enthusiasm ... in marketplaces where talent is ...
Página 16
... of quality , thinking and innovation in British automotive manufacturing Table 1.2 The FAB concept Feature This car has a 16 Creating and delivering your value proposition USP, FAB, VP, POP/POD: analysing the alphabet soup.
... of quality , thinking and innovation in British automotive manufacturing Table 1.2 The FAB concept Feature This car has a 16 Creating and delivering your value proposition USP, FAB, VP, POP/POD: analysing the alphabet soup.
Página 34
Alcanzaste el límite de visualización de este libro.
Alcanzaste el límite de visualización de este libro.
Página 37
Alcanzaste el límite de visualización de este libro.
Alcanzaste el límite de visualización de este libro.
Página 44
Alcanzaste el límite de visualización de este libro.
Alcanzaste el límite de visualización de este libro.
Contenido
| 1 | |
| 5 | |
| 21 | |
Chapter 3 The valuefocused approach | 39 |
Chapter 4 Creating your value proposition | 59 |
Market | 61 |
The value experience | 67 |
Offerings | 79 |
Proof | 101 |
Chapter 11 Value proposition template and value proposition statement | 109 |
Chapter 12 Message development | 125 |
Chapter 13 Implementation | 135 |
Chapter 14 Starting and sustaining | 171 |
Chapter 15 The valuefocused enterprise | 183 |
Back to the future | 199 |
Example value proposition for intel partial | 205 |
Otras ediciones - Ver todas
Creating and Delivering Your Value Proposition: Managing Customer Experience ... Cindy Barnes,Helen Blake,David Pinder Sin vista previa disponible - 2014 |
Creating & Delivering Your Value Proposition: Managing Customer Experience ... Cindy Barnes,Helen Blake,David Pinder Sin vista previa disponible - 2009 |
Términos y frases comunes
achieve alignment analysis Balanced scorecard benefits map Benefits minus Cost Board sponsor business model buyers Capgemini Chapter client co-created value competitive competitors component consultative sales corporate create value Crossing the Chasm customer experience customer value customer value proposition customer’s decision define deliver value Diffusion of Innovations emotional enable ensure example Figure film film producer focus focused global identify important industry innovation Intel issues market segment matrix messages Nehalem open innovation operational organization organization’s organizational outputs Philip Kotler product or service products and services programme purchase relationships risk sales opportunities selling solution specific strategic intent strategic value pathways supplier target team with Board Theodore Levitt things thinking top-level value proposition transactional understand value experience Value Proposition Builder value proposition statement value proposition template Value Pyramid value-focused enterprise VP team whole product Xerox PARC