Creating and Delivering Your Value Proposition: Managing Customer Experience for ProfitKogan Page Publishers, 2009 M10 3 - 232 páginas In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners. |
Dentro del libro
Resultados 1-5 de 30
Página xv
... issue extensively in large and small organizations , so our own thinking has been refined and crystallized though working with hundreds of talented and insightful people around the world who have given freely and generously of their ...
... issue extensively in large and small organizations , so our own thinking has been refined and crystallized though working with hundreds of talented and insightful people around the world who have given freely and generously of their ...
Página 6
... an edit suite , they will have completely missed the point ... .. and our chap will have lost the business . The important factor is the client experience. What issues does 6 Creating and delivering your value proposition.
... an edit suite , they will have completely missed the point ... .. and our chap will have lost the business . The important factor is the client experience. What issues does 6 Creating and delivering your value proposition.
Página 7
... issues does the film production company address or solve for a client? Why do those issues occur, and what underpins them? And what other companies (markets, segments, specific companies) experience those issues and would, therefore ...
... issues does the film production company address or solve for a client? Why do those issues occur, and what underpins them? And what other companies (markets, segments, specific companies) experience those issues and would, therefore ...
Página 11
... issue because a belief in the paramount importance of serving and delivering measurable value to clients is essential to an understanding of client value propositions ... .. but it can be a hard idea to buy in to . The fact that many ...
... issue because a belief in the paramount importance of serving and delivering measurable value to clients is essential to an understanding of client value propositions ... .. but it can be a hard idea to buy in to . The fact that many ...
Página 14
... issues that have arisen as a consequence of industrial activity generally , and of globalization . Concern for and protection of our environment , inclusion and diversity in workforces , and honesty and integrity in global dealings ...
... issues that have arisen as a consequence of industrial activity generally , and of globalization . Concern for and protection of our environment , inclusion and diversity in workforces , and honesty and integrity in global dealings ...
Contenido
| 1 | |
| 5 | |
| 21 | |
Chapter 3 The valuefocused approach | 39 |
Chapter 4 Creating your value proposition | 59 |
Market | 61 |
The value experience | 67 |
Offerings | 79 |
Proof | 101 |
Chapter 11 Value proposition template and value proposition statement | 109 |
Chapter 12 Message development | 125 |
Chapter 13 Implementation | 135 |
Chapter 14 Starting and sustaining | 171 |
Chapter 15 The valuefocused enterprise | 183 |
Back to the future | 199 |
Example value proposition for intel partial | 205 |
Otras ediciones - Ver todas
Creating and Delivering Your Value Proposition: Managing Customer Experience ... Cindy Barnes,Helen Blake,David Pinder Sin vista previa disponible - 2014 |
Creating & Delivering Your Value Proposition: Managing Customer Experience ... Cindy Barnes,Helen Blake,David Pinder Sin vista previa disponible - 2009 |
Términos y frases comunes
achieve alignment analysis Balanced scorecard benefits map Benefits minus Cost Board sponsor business model buyers Capgemini Chapter client co-created value competitive competitors component consultative sales corporate create value Crossing the Chasm customer experience customer value customer value proposition customer’s decision define deliver value Diffusion of Innovations emotional enable ensure example Figure film film producer focus focused global identify important industry innovation Intel issues market segment matrix messages Nehalem open innovation operational organization organization’s organizational outputs Philip Kotler product or service products and services programme purchase relationships risk sales opportunities selling solution specific strategic intent strategic value pathways supplier target team with Board Theodore Levitt things thinking top-level value proposition transactional understand value experience Value Proposition Builder value proposition statement value proposition template Value Pyramid value-focused enterprise VP team whole product Xerox PARC