The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
Dentro del libro
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Página 508
... Allied propaganda . The German order claimed that the propaganda attack in the form of leaflets was in itself an ex- pression of the weakness of the Allied offensive , which was in des- perate need of the port for communications ...
... Allied propaganda . The German order claimed that the propaganda attack in the form of leaflets was in itself an ex- pression of the weakness of the Allied offensive , which was in des- perate need of the port for communications ...
Página 509
... Allied propaganda . In the fall and winter of 1944 , the campaign to counteract Allied propaganda by " exposing " it was intensified and elaborated . ( This method had the obvious advantage that direct refutations of Allied claims could ...
... Allied propaganda . In the fall and winter of 1944 , the campaign to counteract Allied propaganda by " exposing " it was intensified and elaborated . ( This method had the obvious advantage that direct refutations of Allied claims could ...
Página 512
... Allied leaflets and news- sheets , but German soldiers frequently circulated them extensively among their comrades . A readership study of Nachrichten für die Truppe , a daily newssheet published by the Allied Psychological War- fare ...
... Allied leaflets and news- sheets , but German soldiers frequently circulated them extensively among their comrades . A readership study of Nachrichten für die Truppe , a daily newssheet published by the Allied Psychological War- fare ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United Voice of America World War II