The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
Dentro del libro
Resultados 1-3 de 13
Página 182
... Voice of America , while the figure for the nearest Communist competitor of the Voice was 9 per cent . In Eastern Germany , where the Communists are in the saddle , the situation is remarkably similar ; the most widely heard and ...
... Voice of America , while the figure for the nearest Communist competitor of the Voice was 9 per cent . In Eastern Germany , where the Communists are in the saddle , the situation is remarkably similar ; the most widely heard and ...
Página 187
... Voice of America is usually preferred just because it is in a sense more " propagandistic . " On the other hand , the BBC is usually regarded as more objective than the Voice of America in the non - Communist countries where sensitivity ...
... Voice of America is usually preferred just because it is in a sense more " propagandistic . " On the other hand , the BBC is usually regarded as more objective than the Voice of America in the non - Communist countries where sensitivity ...
Página 472
... Voice of America was tuned in became a matter of his personal predilection . In the satellite countries , the introduction of wired radio by the Russians has meant greater accessibility to radio but limited exposure to varying ...
... Voice of America was tuned in became a matter of his personal predilection . In the satellite countries , the introduction of wired radio by the Russians has meant greater accessibility to radio but limited exposure to varying ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United Voice of America World War II