The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
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Wilbur Schramm. persons made suggestions about the content of the book , and a great many authors and publishers were gracious in giving ... Wilbur Schramm Contents THE PROCESS OF COMMUNICATION .. WILBUR SCHRAMM How Communication.
Wilbur Schramm. persons made suggestions about the content of the book , and a great many authors and publishers were gracious in giving ... Wilbur Schramm Contents THE PROCESS OF COMMUNICATION .. WILBUR SCHRAMM How Communication.
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Wilbur Schramm. Contents THE PROCESS OF COMMUNICATION .. WILBUR SCHRAMM How Communication Works ... THE PRIMARY EFFECT - ATTENTION . INTRODUCTORY NOTE : THE ANATOMY OF ATTENTION 3 .27 .29 .35 WHY THEY ATTEND TO MASS COMMUNICATION ...
Wilbur Schramm. Contents THE PROCESS OF COMMUNICATION .. WILBUR SCHRAMM How Communication Works ... THE PRIMARY EFFECT - ATTENTION . INTRODUCTORY NOTE : THE ANATOMY OF ATTENTION 3 .27 .29 .35 WHY THEY ATTEND TO MASS COMMUNICATION ...
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Wilbur Schramm. WILBUR SCHRAMM How Communication Works THE PROCESS It will be easier to see how mass communication works if we first look at the communication process in general . Communication comes from the Latin communis , common ...
Wilbur Schramm. WILBUR SCHRAMM How Communication Works THE PROCESS It will be easier to see how mass communication works if we first look at the communication process in general . Communication comes from the Latin communis , common ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United Voice of America World War II