The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
Dentro del libro
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Página 348
... York , 1941 , pp . 224-94 . 13 ' Frank Luther Mott , " Newspapers in Presidential Campaigns , " Public Opinion Quarterly , Vol . VIII , 1944 , p . 354 . 14 Hadley Cantril , " The Use of Trends , " in Cantril , editor , Gauging Public ...
... York , 1941 , pp . 224-94 . 13 ' Frank Luther Mott , " Newspapers in Presidential Campaigns , " Public Opinion Quarterly , Vol . VIII , 1944 , p . 354 . 14 Hadley Cantril , " The Use of Trends , " in Cantril , editor , Gauging Public ...
Página 489
... York , Alfred A. Knopf , 1927. Smith , B. L. , Lasswell , H. D. and Casey , R. D. Propa- ganda , Communication , and Public Opinion , Princeton Univ . Press , 1946 . △ This paper appeared first in Psychoanalysis and the Social Sciences ...
... York , Alfred A. Knopf , 1927. Smith , B. L. , Lasswell , H. D. and Casey , R. D. Propa- ganda , Communication , and Public Opinion , Princeton Univ . Press , 1946 . △ This paper appeared first in Psychoanalysis and the Social Sciences ...
Página 568
... York : Holt , 1947 . Some of the basic concepts of group dynamic theory . Lippmann , Walter . Public Opinion . New York : Harcourt , Brace , 1922 . Classic of public opinion literature . Developed concept of " stereotype . " Merton ...
... York : Holt , 1947 . Some of the basic concepts of group dynamic theory . Lippmann , Walter . Public Opinion . New York : Harcourt , Brace , 1922 . Classic of public opinion literature . Developed concept of " stereotype . " Merton ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
Otras 21 secciones no mostradas
Otras ediciones - Ver todas
The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United Voice of America World War II