The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
Dentro del libro
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Página 103
... analysis of its peculiar power emphasizes the manner in which such a combination provides the audience with certain psycho- logical requisites of suggestibility . Their analysis , in other words , deals not so much with the media as ...
... analysis of its peculiar power emphasizes the manner in which such a combination provides the audience with certain psycho- logical requisites of suggestibility . Their analysis , in other words , deals not so much with the media as ...
Página 233
... Analysis Scale analysis was developed from Guttman's conception of an atti- tude as a delimited totality of behavior with respect to something . With respect to any given social stimulus , all the possible behaviors comprise an ...
... Analysis Scale analysis was developed from Guttman's conception of an atti- tude as a delimited totality of behavior with respect to something . With respect to any given social stimulus , all the possible behaviors comprise an ...
Página 279
... analysis a sample of 244 communications ( four for each student ) was available . Since different analyses permitted the use of differing numbers of cases , the exact number of instances used in each phase of the analysis is given in ...
... analysis a sample of 244 communications ( four for each student ) was available . Since different analyses permitted the use of differing numbers of cases , the exact number of instances used in each phase of the analysis is given in ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United Voice of America World War II