The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
Dentro del libro
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Página 383
... audience to be a mass , then according to the concept of the mass those selections are to be explained by factors that are not an essential part of the primary or local group experience of the audience . The factors that reduce the ...
... audience to be a mass , then according to the concept of the mass those selections are to be explained by factors that are not an essential part of the primary or local group experience of the audience . The factors that reduce the ...
Página 386
... audience . METHODOLOGICAL IMPLICATIONS If this conclusion is correct , what are its implications for communi- cations , and particularly audience , research ? The bulk of past students of the audience of mass communications will no ...
... audience . METHODOLOGICAL IMPLICATIONS If this conclusion is correct , what are its implications for communi- cations , and particularly audience , research ? The bulk of past students of the audience of mass communications will no ...
Página 387
... audience and on the other of the local audiences that make up the national audience . The national audience is more or less a mass in Blumer's sense pro- vided that we speak of members of one local audience not in relation to each other ...
... audience and on the other of the local audiences that make up the national audience . The national audience is more or less a mass in Blumer's sense pro- vided that we speak of members of one local audience not in relation to each other ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United Voice of America World War II