The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
Dentro del libro
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Página 554
... communists of neutralizing threats to the social base has been discussed . The greatest animus is generally di- rected against those who challenge the communists in specific organi- zational arenas . These threats come primarily from ...
... communists of neutralizing threats to the social base has been discussed . The greatest animus is generally di- rected against those who challenge the communists in specific organi- zational arenas . These threats come primarily from ...
Página 557
... communist element . " We do not write off a military position when the enemy has penetrated with a patrol ; yet in anti- communist tactics , this error is often encountered . It must be granted , understood in advance , that the communists ...
... communist element . " We do not write off a military position when the enemy has penetrated with a patrol ; yet in anti- communist tactics , this error is often encountered . It must be granted , understood in advance , that the communists ...
Página 558
... communists is understood , it is quite possible for reformist organizations to eschew collaboration with communists and to become effective and self - conscious enemies of bolshevism . If legitimacy in these key areas is to be denied ...
... communists is understood , it is quite possible for reformist organizations to eschew collaboration with communists and to become effective and self - conscious enemies of bolshevism . If legitimacy in these key areas is to be denied ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United Voice of America World War II