The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
Dentro del libro
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Página 448
... elite cannot be said to have a will to fight ( or not to fight ) in the same sense in which such will is asserted in combat . It is more appropriate to speak of the elite's function to decide what is to be done by the nation . Here we ...
... elite cannot be said to have a will to fight ( or not to fight ) in the same sense in which such will is asserted in combat . It is more appropriate to speak of the elite's function to decide what is to be done by the nation . Here we ...
Página 452
... elite ) , 4. the ability to command ( of the military elite ) , 5. the will to obey ( of the military elite , the working population and the fighting population ) , 6. the will to fight ( of the military elite and the fighting ...
... elite ) , 4. the ability to command ( of the military elite ) , 5. the will to obey ( of the military elite , the working population and the fighting population ) , 6. the will to fight ( of the military elite and the fighting ...
Página 463
... elites are more vulnerable than democratic elites . It has already been mentioned that the subordinate elite is easily sus- pected of treason and easily regarded as a potential counter - elite . A study of relations beween the political ...
... elites are more vulnerable than democratic elites . It has already been mentioned that the subordinate elite is easily sus- pected of treason and easily regarded as a potential counter - elite . A study of relations beween the political ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
Otras 21 secciones no mostradas
Otras ediciones - Ver todas
The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United Voice of America World War II