The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
Dentro del libro
Resultados 1-3 de 53
Página 455
... enemy if their will to fight is broken . By contrast , the working population has no such opportuni- ties . There is no line its members can cross in order to get out of the war . Once an enemy soldier deserts or surrenders , he ...
... enemy if their will to fight is broken . By contrast , the working population has no such opportuni- ties . There is no line its members can cross in order to get out of the war . Once an enemy soldier deserts or surrenders , he ...
Página 456
... enemy camp must try to reduce the risks of such actions and show awareness of the irreducible risks even in its propaganda . Since in war some of these risks can be curtailed by foreign military action , coordination of the use to which ...
... enemy camp must try to reduce the risks of such actions and show awareness of the irreducible risks even in its propaganda . Since in war some of these risks can be curtailed by foreign military action , coordination of the use to which ...
Página 528
... ENEMY PROPAGANDA MAY BE UTILIZED Although his basic attitude toward enemy propaganda was one of contempt , Goebbels combed enemy broadcasts , newspapers , and official statements for operational items . Here he was not motivated by the ...
... ENEMY PROPAGANDA MAY BE UTILIZED Although his basic attitude toward enemy propaganda was one of contempt , Goebbels combed enemy broadcasts , newspapers , and official statements for operational items . Here he was not motivated by the ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
Otras 21 secciones no mostradas
Otras ediciones - Ver todas
The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United Voice of America World War II