The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
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Página 29
... example , if we are looking for an address along the street may pay close attention . But when we drive downtown we are prob- ably attending only to the traffic lights , automobiles , pedestrians at crossings , and other signals that ...
... example , if we are looking for an address along the street may pay close attention . But when we drive downtown we are prob- ably attending only to the traffic lights , automobiles , pedestrians at crossings , and other signals that ...
Página 259
... example ( 1 ) in Figure 1 ( e.g. , ENGLAND + 2 favors FREE Trade + 2 ) , there is no incongruity and hence no pressure toward attitude change . In example ( 2 ) , all of the pressure is exerted upon the neutral concept ( e.g. , FRANCE + ...
... example ( 1 ) in Figure 1 ( e.g. , ENGLAND + 2 favors FREE Trade + 2 ) , there is no incongruity and hence no pressure toward attitude change . In example ( 2 ) , all of the pressure is exerted upon the neutral concept ( e.g. , FRANCE + ...
Página 359
... example , the role of a good father or mother ) . The kind of roles we play and the values and attitudes we build around them are largely determined by the groups we belong to . Each in his time , to para- phrase the preceding quotation ...
... example , the role of a good father or mother ) . The kind of roles we play and the values and attitudes we build around them are largely determined by the groups we belong to . Each in his time , to para- phrase the preceding quotation ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United Voice of America World War II