The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
Dentro del libro
Resultados 1-3 de 90
Página 116
... factors of perception and those relating to the functional factors involved in perception . Experimental and theoretical literature in perception psychology is replete with discussions as to the relative importance of these two sets ...
... factors of perception and those relating to the functional factors involved in perception . Experimental and theoretical literature in perception psychology is replete with discussions as to the relative importance of these two sets ...
Página 117
... factors which are independent of the perceiving indi- vidual's needs and personality and which force certain organizations in his cognitive field are referred to as " structural factors of percep- tion . " The isolation of these factors ...
... factors which are independent of the perceiving indi- vidual's needs and personality and which force certain organizations in his cognitive field are referred to as " structural factors of percep- tion . " The isolation of these factors ...
Página 225
... factors , distributed in varying proportions in the different tests , essen- tially the same set of intercorrelations could be expected . Factors so isolated are , of course , mathematical abstractions which are useful in suggesting ...
... factors , distributed in varying proportions in the different tests , essen- tially the same set of intercorrelations could be expected . Factors so isolated are , of course , mathematical abstractions which are useful in suggesting ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
Otras 21 secciones no mostradas
Otras ediciones - Ver todas
The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United Voice of America World War II