The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
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Página 45
... feel that it is some- how immoral to " waste " time and that this does not occur if one reads something , because of ... feel awfully lost . I like the feeling of being in touch with the world at large . If I don't know what's ...
... feel that it is some- how immoral to " waste " time and that this does not occur if one reads something , because of ... feel awfully lost . I like the feeling of being in touch with the world at large . If I don't know what's ...
Página 227
... feel about that ? 6. Some people say we should use our Army and Navy to make other coun- tries do what we think they should . How do you feel about that ? [ 1 , p . 221 ] In June , 1946 , when the questions were asked , in response to ...
... feel about that ? 6. Some people say we should use our Army and Navy to make other coun- tries do what we think they should . How do you feel about that ? [ 1 , p . 221 ] In June , 1946 , when the questions were asked , in response to ...
Página 245
... feel that they are doing signif- icant work . There is nothing more discouraging to the worker than to feel he is considered unimportant , a dispensable cog in a vast industrial machine . In his small way , the worker wants to feel that ...
... feel that they are doing signif- icant work . There is nothing more discouraging to the worker than to feel he is considered unimportant , a dispensable cog in a vast industrial machine . In his small way , the worker wants to feel that ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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Otras ediciones - Ver todas
The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United Voice of America World War II