The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
Dentro del libro
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Página 44
... magazines . I read up on all the old magazines around the house . I read whatever was lying around and the others I hadn't had a chance to read before . I went back to older magazines and read some parts I didn't usually read . From ...
... magazines . I read up on all the old magazines around the house . I read whatever was lying around and the others I hadn't had a chance to read before . I went back to older magazines and read some parts I didn't usually read . From ...
Página 64
... Magazine , or Classroom Management , or How To Win Friends and Influence People . Since women must manage servants , children , and husbands , the women's magazines cater directly to this interest . - Another group of motives may be ...
... Magazine , or Classroom Management , or How To Win Friends and Influence People . Since women must manage servants , children , and husbands , the women's magazines cater directly to this interest . - Another group of motives may be ...
Página 82
... magazines . In Hong Kong , however , both magazine and book reading are nearly double among male readers . This is true also in the Philippines . In this case , as in the others , communication patterns are a reflection of the culture ...
... magazines . In Hong Kong , however , both magazine and book reading are nearly double among male readers . This is true also in the Philippines . In this case , as in the others , communication patterns are a reflection of the culture ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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Otras ediciones - Ver todas
The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United Voice of America World War II