The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
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Página 450
... military elite and fighting population in the combatant sector of the nation . ( There are no military useless mouths , unless one were to regard non - fatal casualties as such . ) It will be assumed that the military elite determines ...
... military elite and fighting population in the combatant sector of the nation . ( There are no military useless mouths , unless one were to regard non - fatal casualties as such . ) It will be assumed that the military elite determines ...
Página 452
Wilbur Schramm. 2. the determination of military missions ( by the military elite ) , 3. the ability to govern ( of the political elite ) , 4. the ability to command ( of the military elite ) , 5. the will to obey ( of the military ...
Wilbur Schramm. 2. the determination of military missions ( by the military elite ) , 3. the ability to govern ( of the political elite ) , 4. the ability to command ( of the military elite ) , 5. the will to obey ( of the military ...
Página 463
Wilbur Schramm. Decisions by the political elite concerning foreign policy and the determination of military missions by the subordinate military elite require cooperation among the elite members . It is also necessary that certain staff ...
Wilbur Schramm. Decisions by the political elite concerning foreign policy and the determination of military missions by the subordinate military elite require cooperation among the elite members . It is also necessary that certain staff ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United Voice of America World War II