The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
Dentro del libro
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Página 158
... morale that had been repeatedly displayed by the soldiers in the field ? THE RESEARCH During the last year and a half of the war , we participated in one of a number of efforts that were made to understand Japanese morale and to ...
... morale that had been repeatedly displayed by the soldiers in the field ? THE RESEARCH During the last year and a half of the war , we participated in one of a number of efforts that were made to understand Japanese morale and to ...
Página 159
... morale consisted of interpreting intelli- gence material in the light of a limited number of basic assumptions regarding the nature of man derived from psychiatry and cultural anthropology . Although the intelligence data were often ...
... morale consisted of interpreting intelli- gence material in the light of a limited number of basic assumptions regarding the nature of man derived from psychiatry and cultural anthropology . Although the intelligence data were often ...
Página 241
... morale used in the survey , Nazis showed consistently less impairment of morale than did the non- Nazi . When we turn from the general attitude of morale to a more specific attitude , we find that the difference remains . For example ...
... morale used in the survey , Nazis showed consistently less impairment of morale than did the non- Nazi . When we turn from the general attitude of morale to a more specific attitude , we find that the difference remains . For example ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United Voice of America World War II