The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
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Página 405
Wilbur Schramm. is from the opinion leaders , to a great extent , that the rest of the people learn what is " really " happening and what opinions one should ... opinion leaders are not Prestige , Personal Influence , and Opinion 405.
Wilbur Schramm. is from the opinion leaders , to a great extent , that the rest of the people learn what is " really " happening and what opinions one should ... opinion leaders are not Prestige , Personal Influence , and Opinion 405.
Página 407
... opinion leader is more interested in public affairs than those around him . If he is a political party member , he is more strongly at- tached to his party . Fewer opinion leaders fail to Prestige , Personal Influence , and Opinion 407.
... opinion leader is more interested in public affairs than those around him . If he is a political party member , he is more strongly at- tached to his party . Fewer opinion leaders fail to Prestige , Personal Influence , and Opinion 407.
Página 409
Wilbur Schramm. HOW TO IDENTIFY OPINION LEADERS Probably the easiest way to single out opinion leaders is to interview people , asking them to whom they turn for advice on current issues . If the whole population of an area could be ...
Wilbur Schramm. HOW TO IDENTIFY OPINION LEADERS Probably the easiest way to single out opinion leaders is to interview people , asking them to whom they turn for advice on current issues . If the whole population of an area could be ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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Otras ediciones - Ver todas
The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United Voice of America World War II