The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
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Página 299
... propaganda position . The term " monopoly propaganda , " or " monopolization " is used to refer to propaganda which is for one or another reason unopposed , i.e. , which is faced with no competing counter - propaganda . Monopoly ...
... propaganda position . The term " monopoly propaganda , " or " monopolization " is used to refer to propaganda which is for one or another reason unopposed , i.e. , which is faced with no competing counter - propaganda . Monopoly ...
Página 489
Wilbur Schramm. △ ERNST KRIS △ NATHAN LEITES Trends in Twentieth Century Propaganda In speaking of propaganda , we refer to the political sphere and not to promotional activities in general . We define acts of propaganda , in agreement ...
Wilbur Schramm. △ ERNST KRIS △ NATHAN LEITES Trends in Twentieth Century Propaganda In speaking of propaganda , we refer to the political sphere and not to promotional activities in general . We define acts of propaganda , in agreement ...
Página 493
... propaganda trends is possible , unless we take two closely related trends in the predispositions of the public into account . Our thesis is that the differences between the ... propaganda . In Trends in Twentieth Century Propaganda 493.
... propaganda trends is possible , unless we take two closely related trends in the predispositions of the public into account . Our thesis is that the differences between the ... propaganda . In Trends in Twentieth Century Propaganda 493.
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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Otras ediciones - Ver todas
The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United Voice of America World War II