The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
Dentro del libro
Resultados 1-3 de 43
Página 93
... regard to simple and brief material , and somewhat less consistent as regards complex or lengthy material . As regards simple material , retention is apparently highest when both methods are used . Aural presentation alone , however ...
... regard to simple and brief material , and somewhat less consistent as regards complex or lengthy material . As regards simple material , retention is apparently highest when both methods are used . Aural presentation alone , however ...
Página 94
... regard to simple and brief material , for example , findings essentially similar to those noted above were obtained ... regards the immediate recall of material , but not as regards retention over a period of time . Carver ...
... regard to simple and brief material , for example , findings essentially similar to those noted above were obtained ... regards the immediate recall of material , but not as regards retention over a period of time . Carver ...
Página 297
... regard to some opinions , the increment was eleven times the size of the short - term effect . For this sleeper effect , which is wholly unique among the findings of communications research , the investigators are unable fully to ac ...
... regard to some opinions , the increment was eleven times the size of the short - term effect . For this sleeper effect , which is wholly unique among the findings of communications research , the investigators are unable fully to ac ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United Voice of America World War II