The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
Dentro del libro
Resultados 1-3 de 73
Página 92
... specific areas of effect cited by the Director of the Public Library Inquiry , it is covered in the other memoranda . A further and more conspicuous exclusion will bar from the present memorandum all discussion of the comparative ...
... specific areas of effect cited by the Director of the Public Library Inquiry , it is covered in the other memoranda . A further and more conspicuous exclusion will bar from the present memorandum all discussion of the comparative ...
Página 224
... specific responses and attitudes relatively general ones . It also stemmed in part from the relatively static " trait theories " of personality , and in part from controversies over the nature of the learning process . At the present ...
... specific responses and attitudes relatively general ones . It also stemmed in part from the relatively static " trait theories " of personality , and in part from controversies over the nature of the learning process . At the present ...
Página 381
... specific system or following - out of implications it neither encourages nor requires specific research to contradict or elaborate it . A second notion of the mass and its behavior is systematic , logical and specific enough to provide ...
... specific system or following - out of implications it neither encourages nor requires specific research to contradict or elaborate it . A second notion of the mass and its behavior is systematic , logical and specific enough to provide ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United Voice of America World War II