The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
Dentro del libro
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Página 492
... superego appeals into appeals to the ego.3 The third area of difference , the increased concern for some agreement between the content of propaganda and ascertainable facts , and the increased concern for detailed information was to ...
... superego appeals into appeals to the ego.3 The third area of difference , the increased concern for some agreement between the content of propaganda and ascertainable facts , and the increased concern for detailed information was to ...
Página 496
... superego functions . These identifications facilitate the gratifying completion of impulses , as superego functions have been projected upon the propagandist , and as he is idealized in an archaic sense : omnipotence , ominscience and ...
... superego functions . These identifications facilitate the gratifying completion of impulses , as superego functions have been projected upon the propagandist , and as he is idealized in an archaic sense : omnipotence , ominscience and ...
Página 499
... superego functions . One might tentatively formulate the hypothesis that in a situation in which the ego functions smoothly , the tension between ego and superego is apt to be low . In fact , we find in the study of superego formation ...
... superego functions . One might tentatively formulate the hypothesis that in a situation in which the ego functions smoothly , the tension between ego and superego is apt to be low . In fact , we find in the study of superego formation ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United Voice of America World War II