The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
Dentro del libro
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Página 311
... war bond marathon . Smith not only offered rewards , but further insured their success by building up the need for them in her audience . Smith continually reminded her listeners of the sacrifices being made by the servicemen , by other ...
... war bond marathon . Smith not only offered rewards , but further insured their success by building up the need for them in her audience . Smith continually reminded her listeners of the sacrifices being made by the servicemen , by other ...
Página 347
... war bonds in one day was the listener's image and evaluation of her personality established over a period of time ... Bond Drive . Harper & Brothers , New York , 1946 . 10 See The People's Choice , pp . 49-51 and pp . 151-52 ; and ...
... war bonds in one day was the listener's image and evaluation of her personality established over a period of time ... Bond Drive . Harper & Brothers , New York , 1946 . 10 See The People's Choice , pp . 49-51 and pp . 151-52 ; and ...
Página 427
... bonds , of terrorizing the parents of boys in military service by the threat that only through their purchase of war bonds can they ensure the safety of their sons and their ultimate return home ? Do certain types of war bond drives by ...
... bonds , of terrorizing the parents of boys in military service by the threat that only through their purchase of war bonds can they ensure the safety of their sons and their ultimate return home ? Do certain types of war bond drives by ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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Otras ediciones - Ver todas
The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United Voice of America World War II