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to say, about the simplest task for men like Peter. Here was a fellow of unusual vigor, and moral cleanliness, cast down among the hopeless ruck of folk who don't bathe more than once a week and are not thoroughly awake once in a year. How could he help getting rich? Or, for that matter, getting about any. thing else he might chance to want?
America is the sort of country that breeds strong men. It is rich with wonderful opportunities opportunities that we, who walk in our sleep, don't see; and yet, in spite of the fact that it is a country for strong men, a really pow. erful man only appears in about the proportion of one to one hundred thousand of us common folks; and it is not to the glory of us who look up to such men, and who, by our praises, influence them in their desires that these men bend all of their powerful energies to the acquisition of a few millions of dollars. In extenuation of such men and their lives, it is common for us to say that the strong men don't care for the money; that it is the power they seek;
but, for my part, I am not able to see the distinction. The result to the man is exactly the same. Peter, grown in power, is not the Peter of old days; no more the good books nor the letters to his friend, the minister. He has learned the weaknesses of humanity now and is busy playing upon these weaknesses, and the blood that hurries through his brain draws warmth from his once big heart. Because he despises and sees the weaknesses of all men, all men hate and fear him, and he goes on his way, envied by no man except it be Green, the assistant bookeeper, or the dentist on Madison street. Peter Macveagh is a product of the times and the opportunities. His lust for power is satisfied because most of us are asleep. Mere living is so simple a matter for a man of average energy and intelligence that Peter, with no more effort comparatively, becomes rich and works his ruin, for if we pay for our stupidity and drowsiness, Peter also pays for his title, Man of Affairs.
GERMANS ARE THRIFTY
Acker- und Gartenbau- Zeitung Has Earned More For Agricultural advertisers, in proportion to cost, than any other medium in the field. Just Because it is the favorite paper of the German farmers—the most progressive element of agriculturists.
75,000 PAY FOR THIS PAPER because no other medium has the power to present American ideas and methods so clearly to the German mind. The German paper is a prominent factor in every successful campaign, and to avoid costly experiments, use
Acker- und Gartenbau- Zeitung
THE HEROLD CO.
North, East, South, West
The Farm-Poultry will be formed the
will be found the 30,000 Guaranteed
among well established homes all over the country. Adver-
Because it pays. Year in and year out the same readers and
PARM-POULTRY PUBLISHING CO.
232 Summer Street, BOSTON, Mass.
By FREEMAN KUECKELHAN
T is gratifying to all who have
watched the development of ag. ricultural advertsing to see the substantial increase in miscel
laneous, general business carried by some of the high-class farm journals.
A class of business is now going to the really influential agricultural publications which a year ago was considered wholly beyond their reach. This fact betokens a great volume of superior advertising for a class of mediums hitherto unable to attract it.
I do not remember to have seen a Williams' shaving soap advertisement in an agricultural paper until quite recently -within the past six months. The invasion of a new field by this meritorious article is significant. It will pave the way for various kinds of general business to the columns of rural periodicals.
Williams' shaving soap will sell readily in the country, and the advertising campaign which its manufacturers are now prosecuting with much vigor in an uncultivated field will, in my judgment, prove signally successful.
For years readers of magazines and the best of the weekly publications devoted to general literature have been familiar with Williams' shaving soap ads—perhaps equally familiar with the merits of the soap-but a very large class of intelligent citizens who are not too provincial to use a first-class shaving soap have not until recently been acquainted with the Glastonbury, Conn., product.
Another ad which has found its way into agricultural journals during the past year or eighteen months is that of the N. K. Fairbank Co., whose famous and exceedingly industrious “Gold Dust Twins”' have haughtily smiled at magazine readers for several years. “Gold Dust” is a washing powder that seems to fill a long-felt want in household economy, and now that it has been introduced to farmers and their wives through their favorite journals its use will no doubt become as common in country homes as in the kitchens and laundries of urban families.
It is evident that the Fairbank people have wisely decided that their unique
pickaninny pair are cosmopolitans, capable of attaining as profitable popularity in the country as they have achieved in towns and citics.
Royal baking powder, Ivory soap and reversible “Linene' collars and cuffs have also found their way into the ad. vertising columns of a few farm papers. Several years ago the best solicitor on the road could not have landed this business for any farmer's publication.
The few instances here given of general advertising such as the magazines have carried for years getting into agrestic publications will serve to show the way the commercial trade wind is blowing. They have fixed in my own mind the belief that within a decade or less time the high-class farm and stock papers will command almost as great a variety and quantity of general advertising as the non-agricultural magazines and periodicals of today.
In justification of this conviction the fact is cited that country and town are getting closer together via electric rail. roads, telephones and rural mail delivery. The customs and habits of rural people subjected to these new factors of social improvement or civilization are rapidly changing, and the process is not only enlarging the mental and spiritual life of country folk but is greatly aug. menting their needs in the way of those important accessories which belong to a well-developed state of society.
It is perfectly clear to close students of the industrial development and commercial expansion, internal and abroad, of the United States during the past half decade, that the civilization of country people is going to overtake and merge into that of city dwellers. Why not?
Porcelain bathtubs are by no means unknown in the homes of farmers, and as the elevation of society depends in large measure on personal cleanliness I have always contended that the farming population would grow in refined, cultured and useful civilization in proportion to its use of facilities for using soap and water. Bathtubs and libraries make good citizens; good citizens nowadays require about the same kind of
CO-OPERATION is the ORDER
of the day
The Epitomist Experiment Station has put into practice the highest ideals that the word implies. This new organization has been formed for the purpose of revolutionizing
by making it the most profitable, as well as interesting, of all business occupations. A prominent factor in the development and popularity of this great and worthy institution is
The Agricultural Epitomist
The only agricultural paper edited and printed on a farm for the busy, practical farmers of the World. The eyes of all the influential agriculturists are turned on the Epitomist Experiment Station and they are reading
The Agricultural Epitomist
which is the official organ of this co-operative institution, and thousands of them are stockholders in it. The value of such a paper as an advertising medium is self-evident. The reputation it enjoys is the result of twenty-three years of hard work toward the betterment of farm industry: Its advertising columns have always been as reliable as its practical teachings.
Being printed on a farm of 650 acres, which is naturally adapted to all manner of experiments, its opinions are taken as final, for they are based
upon practical experience instead of theory. As a patron of the agricultural press can you afford to overlook such a publication as the AGRICULTURAL EPITOMIST, which reports the workings of this worthy enterprise, which is so closely allied with your interests. A beautiful illustrated booklet of thirty-twopages has been published, which clearly explains the policy of the institution, showing how through co-operation, farm industry is to be raised to a higher level. One will be sent to you for the asking. Investigation will cost you nothing but time and you will find it a good investment. EPITOMIST EXPERIMENT STATION, Spencer, Indiana.