What Is a Guarantee? Money Back TH HE "money back" policy began many years ago with that elderly farm paper, the American Agriculturist, according to the best authorities on the subject. In 1842 the American Agriculturist was launched as the "house organ" of a New York seed firm. Orange Judd was its editor. After running a year the little paper acquired quite a list of subscribers, but the seed house found it expensive and proposed to discontinue publication. Orange Judd then proposed to buy the journal, and today there hangs in the New York office of the Orange Judd Company a receipt for $250, the consideration for the type, subscribers and good will of what has since grown into a $500,000 corporation. When advertisements were admitted great care was exercised to take only those from responsible firms. By some means the advertisement of a fertilizer that was not all it should have been was admitted, and Orange Judd announced in his columns that any reader who considered himself defrauded through that advertisement could have his money back from the American Agriculturist on his simple statement. That was the foundation of the "money back" policy-Printers' Ink, March 23, 1904. Our Guarantee WITH ITH each subscriber to our publications we positively guarantee, while his subscription lasts, that no advertisement is allowed in our columns unless we believe that any subscriber can safely do business with the advertiser, and we agree to make good any loss which any such subscriber may sustain by trusting any such advertiser who may prove to be a deliberate swindler; but we do not undertake to adjust trifling differences between subscribers and responsible advertisers. To take advantage of this guarantee, written complaint must be made to the publisher within one week from the date of any unsatisfactory transaction, with proofs of the swindle and loss, and within one month from the date when the advertisement appeared, and the subscriber must prove that in writing the advertiser he told them he saw their advertisement in our publications. W HEN advertising in American Agriculturist, Orange Judd Farmer and New England Homestead you are protected under "Our Guarantee." The confidence thus established is a bond-so to speak, between the reader and advertiser, and this is one of the many reasons why these great weekly agricultural papers pay advertisers so well. Think it over. Orange Judd Company SPRINGFIELD, MASS. NEW YORK 52 Lafayette Place JOSEPH W. KENNEDY, Representative CHICAGO, ILL. GEO. B. BRIGGS, Western Manager Among Publishers and Advertisers a The Farmers' Tribune, formerly of Des Moines, Iowa, now of Sioux City, Iowa, was recently purchased from E. T. Meredith by a stock company. The new organization is called the Farmers' Tribune Publishing Company. The officers are: F. W. Stilwell, president: E. E. Faville, vice-presiThe new dent, and J. Fred Toy, treasurer. owners of the Farmers' Tribune are so closely associated with the paper that any inconvenience that such transfer might cause under different circumstances will be entirely obviated. Mr. Stilwell has been connected with this paper in its various departments for the past seven years, and Mr. Faville has been in agricultural college and editorial work for eight years. He has made his thorough knowledge of agricultural matters evident for the past two years through the editorial columns of the Farmers' Tribune. Mr. J. C. Billingslea is the Chicago representative of the Tribune, with offices in the Schiller Building. Mr. Meredith will remain in Des Moines and devote his entire attention to his paper, Successful Farming. In March the Rocky Mountain Husbandman was moved from its old home at White Sulphur Springs, Mont., to Great Falls, Mont. The P. V. Collins Publishing Co. are sending to advertisers a circular calling attention to the purchase by them of the Home Magazine, of Washington, D. C., with its guaranteed circulation in excess of 150,000. The circular also contains reminders regarding the Northwestern Agriculturist and its recent change from a semi-monthly to a weekly. With the increase of circulation that this change has brought to the Northwestern Agriculturist and with the Home Magazine under his control, Mr. Collins is promising advertisers a monthly audience of half a million buyers. other change in connection with this company has taken place at their Chicago office. Mr. B. W. Rhoads is now the Chicago manager and he is to move from the old offices in the Security Building on May 1st to 914 Schiller Building. An Pitt and Scott, Ltd., 39 Broadway, New York City, are the sole agents in the United States for the South African Industrial Exhibition, which is to be held at Capetown, South Africa, in November and December of 1904 and January, 1905. They are sending out a letter inviting investigation of manufacturers as to the advisabil DEUTSCH AMERICANISCHES FARMER and ber housfreund FBR ( DO BUSINESS WITH Deutsch- Published at Lincoln, Nebraska, is the best medium in the country to put you in touch with this progressive element. By keeping the paper up to the highest point of excellence we keep the highest class of readers, and this fact insures The highest Class of Advertisers. Every dollar's worth of space you buy in the Deutsch-Amerikan. Farmer does its duty and more. There is not a worthless name on our subscription list. They pay in advance for the paper and they pay for whatever else they need. There is no other German farm paper that has given reliable advertisers such large returns. We don't make Claims but Sound Statements that we prove to your satisfaction. Circulation, 144,554. ity of their making an exhibit and offering to furnish any and all information that prospective exhibitors could possibly need. They inclose with the letter a big fourpage explanatory folder and a large, comprehensive map of the grounds to be occupied by the exhibition. The Woman's Farm Journal has secured the services of Mr. J. Burton Warren as traveling advertising representative. For a number of years Mr. Warren has been associated with Farm and Fireside. At a recent meeting of the Maryland Horticultural Society, Mr. Orlando Harrison, of J. G. Harrison & Sons, the wellknown nursery firm of Berlin, Md., read an instructive and interesting paper on "Nomenclature and New Fruits." It was in part a review of all the popular varieties of the most familiar fruits and called attention to some of those that have proved unusually profitable to some growers. "We should encourage the introduction of new fruits," said Mr. Harrison. "Nomenclature should be the household name to every fruit grower, and new fruits should demand the attention of the most skeptical grower." The live stock commission firm of Clay, Robinson & Co., with headquarters at Chicago, are courting attention by mailing a booklet which has the merit of originality coupled with good quality and workmanship. It is printed in two colors, black and red, on a good hand-made paper. Simply the firm's name appears on the cover, which is of heavy cream stock. On the third page is this key to the matter which follows: Who they are. What they are. Where they are. The text covers all these points thoroughly, incorporating all western branches, banks in their control and the distribution of employees. The democratic spirit which prompts the listing of yardmen with the officials is refreshing. One of the good farm machinery catalogues for 1904 is that of The Frost & Wood Company, Smiths Falls, Ont. It is printed on a good grade of enamel stock with an artistically decorated cover done in brown, red and white. Each machine is carefully illustrated, with the various parts shown in detail. The arrangement of the text displays a knowledge of how to hold attention. A colored insert forms the four center pages. Mr. J. C. Bush, well known in adver |