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A Live Circulation

NO DEAD ONES

HE CIRCULATION of THE BREEDER'S GAZETTE is made up of paid subscriptions and no name is continued on its list after the time paid for has expired. Editions for 19C4 have been as follows:

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30....68,500

Average for 13 weeks....69,288

Note the increase in circulation for five consecutive years:

2,148,200 copies, an average of......41,311

1900..

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THE GAZETTE, published every Wednesday at Chicago, is devoted to the interests of the American stock farm. It was founded in 1881, and is ranked as the leading publication of its class in the United States. Its weekly editions consist of 36 to 56 pages of original matter and illustrations prepared expressly for its columns. Subscription price $2 per annum. Its subscription books are open to the inspection of interested parties at any time.

For specimen copy, advertising rates, or any further particulars, address

J. H. SANDERS PUB, CO.,

358 Dearborn Street,

CHICAGO, ILL.

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Agricultural

VOL. XI

Advertising.

A Monthly Journal Pertaining to Agricultural
Newspaper Advertising.

MAY

LONG-CRITCHFIELD CORPORATION, Publishers
Publication Office: Powers Building, Chicago
Eastern Office: 150 Nassau Street, New York

No. 5

Entered as second-class matter at Chicago Postoffice

Subscription, 50c per year. Single copy, 5c.

Contents For May

Thoroughbred Types-Illustrations

Present Conditions in the Live Stock Industry. E. W. Rankin..
The Ad Man Who Was Down to Date, F. A. Southwick.

Advertising Pure-Bred Hogs, A. D. Burhans

Live Stock in the New Northwest, Phil L. Axling.

Business Types, Sherwood Anderson..

Live Stock in Alberta, with Illustrations, E. E. Critchfield..

H. D. Perky-Portrait..

Random Notes, Freeman Kueckelhan.

Loyalty...

A Page of Zenner Advertisements.

The Attractive Advertisement, Alva Agee..

Competitive Advertising, Fred L. Kimball
The Better Part..

An Editor's Early Days, H. H. Chandler.

H. H. Chandler-Portrait.

A. H. Zenner-Portrait

The Stock Grower as an Advertiser, Hugh F. McIntosh.

F. E. Sanborn-Portrait..

The Live Stockman.....

The Stockman as an Advertiser.

The Blacksmith's Watch..

The Farmer and the Editor...

The Salt of the Earth..

Must Have Had Fever..

How Old Is?........

A Group of Advertisements..

Live Stock Dailies...

Obituaries-Oliver S. Kelly..

David Ward Wood......
Robert White.

Announcement..

Some Standard Stock Food Talks.

Among Publishers and Advertisers.

Where the Scissors Fall..

Musing and Moralizing-Verse..
Editor's Horizon..

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Copyright, 1904, by Long-Critchfield Corporation.

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Reading matter 75 cents count line. Advertisements set in regular reading type marked in italics "Adv." or must contain a regular display head line.

Copy should be received by the 20th of the month preceding.

We invite correspondence, news items, suggestions and critcism, on the subject of agricultural advertising from both agricultural publishers and advertisers.

We advise subscribers to have A. A. sent to their home addresses so as to prevent loss in the mass of "sample copy "mail which every advertiser receives.

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BAR

DON'T FORGET

that the advertising that pays is directed
toward

The Women

They sustain the mail order business

The

Woman's Farm Journal reaches Over 500,000 homes

and is read by the whole family-especially
the women, who manipulate the purse
strings.

The men are unusually busy in the fields
at this season of the year and the woman's
paper is the only one that is not neglected.
It is the unwavering confidence which The
Woman's Farm Journal inspires in its
readers, and its individuality, which makes
its circulation of greater proportionate
value than any other farm paper published.

We make enthusiastic and regular patrons of the most skeptical experimenters. Let us give you a treatment. Send for sample copy.

The Woman's Farm Journal, St. Louis, Mo.

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