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Pacific Coast Breeders

Are constantly importing high-class stock from
the east. The farmers are constantly buying
modern implements. The dairymen are con-
stantly adding new apparatus.

You Can Reach Them if You Advertise in

The Live Stock and Dairy Journal,

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OU cannot afford to have your designs and engravings make any other than good impressions. If you want the best get B-C Quality. In a scant seven years the Barnes-Crosby Company has reached supremacy in its field.

The Largest Employers

The Largest Producers

This means much to you. Why? Because this progress has been possible only because of the superiority of our service to users of Engraving and Commercial Art.

BARNES-CROSBY COMPANY

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taire. The chiefest study of the advertisingkind is man.-W. B. Wilder in Fame.

Who can measure the limits of advertising? It is as wide as life, wide as human need and aspiration, and unless a man lives a proper life he cannot advertise his ideals by proper means.-Fame.

The object in writing is to convey ideas to others. The average reader's mind operates along the same lines in reading as in conversation, and more quickly grasps the thought when expressed in simple words. Many persons who can talk well write poorly-chiefly because they think writing ought to be so very different from conversation. A faith in the power and propriety of simplicity would make their written words pleasing also.-W. P. Warren in Profitable Advertising.

Daniel Webster once said of a certain political proposition that there were many new things in it and many true things; the trouble was the true things were not new and the new things were not true. say new things and true things should be the aim in advertising.-Mahin's Magazine.

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Continue your advertising. Never withdraw an advertisement because it fails to pay the first time. Put it in two or three times. Then, if it doesn't pay, change the advertisement.

Don't draw on the amount that you have set aside for advertising. Use it for that purpose. If you make a couple of dollars the first month, add half of it to your ad vertising allowance.--Sydney Hale in Western Monthly.

An ungrammatical truth about your business is better than the most polished lie."Jed Scarboro."

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