gone by. Gone forever is the day of the "genius" who, with a modicum of experience in the printer's craft and a plenitude of self-assurance set himself up on a pedestal as an infallible advertising expert and drew adulation and a fat salary. Advertising to-day is a business proposition pure and simple.

As a business proposition it presents fair fields to the business man and attractive vistas to the advertising man. The business man of the next quarter century must reckon with advertising as a mighty force, potential for well-nigh infinite good if harnessed and controlled by him; potential, likewise, for defeat if allowed to slip through his fingers into the grasp of competition.-Printer's Ink.

The successful preacher places himself in the pew, the successful advertiser among his prospective buyers.-Advertisers' Review.

Did you ever know of an instance where persistent, judicious advertising failed to accomplish its object? If there have been such cases they have been marked excep tions to the general rule. Advertising has failed because it was not judicious, but that is not the question. Failure has also been caused by lack of persistency, but that is a different story.-New York Trade Review.

A Farm For You

Are You Satisfied at Home?

Or, do you want to better yourself? You should investigate what the

San Joaquin Valley of California has to offer to hustlers. In that great valley is grown nine-tenths of the U. S. raisin crop, and millions of gallons of wine are made yearly. You can profitably raise almost everything there. Good farms at cheap prices. Low-rate colonist excursions in March and April on the Santa Fe. Write for pamphlets to Gen. Pass. Office, A. T. & S. F. Ry., Chicago.

Santa Fe

California

Our

Capable of conducting the advertising department of one of the leading agricultural papers of the country. Somebody full of enthusiasm, energy, ideas and a worker-somebody capable of conducting the correspondence, of writing attractive circulars, letters, etc. One who will follow the three or four thousand agricultural advertisers until we get an order or a promise, and if a promise "follow" the promise. job means work. We want a man who will lie awake nights worrying because certain adver tisers are not in our columns and wondering how to get them. If you are that fellow we would like to have your name, address, what experience you have had, where you are now employed, what you are getting and what you want. Also references as to ability, integrity, push, etc. We don't intend to hire the wrong man if we can help it. We are willing to pay a reasonable salary, but not a fancy salary. We want the man we hire to stay with us always, and that means a raise if he is worth it. If you think you can hold the job write us. If you

n't, don't. Address,

A. R. R., Care Agricultural Advertising.

I Want a Man

A first-class specialty salesman,
who can talk a straight business
proposition to merchants and
get paying results. The busi-
ness is high-grade, and the job
is a permanent one.
If you
can't sell goods don't waste
your time and mine, but if you
can get orders from dealers and
earn a good income, I would
like to talk with you. :: :: ::

F. E. Sanborn, Pres't

F. E. SANBORN CO.

OMAHA, NEB.