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One of the greatest comforts I experience in life
is the thousands of friendships built up through
my "talks" with GAZETTE readers. Not a day
passes but some one comes into my office or writes
me a letter telling of the confidence he feels in the
instructions I have given and the friendship he
feels toward me in the pleasant, relations we have
established through "The Feeder's Corner" of THE
GAZETTE-the farmer's greatest paper. Not only
have I friends everywhere in the country made
through this means, but I am continually surprised
at the number of persons living in the city who
regard THE GAZETTE as one of the choicest pieces
of literature that comes to their homes and who
eagerly read its pages. Many of these own country
property and others are longing for a home close
to the soil, away from the grime, noise and turmoil
of urban life. Man's natural place is on the soil,
surrounded by plants and animals. The artificial-
ities and glamor of city life have exercised their
abnormal drawing power all too long. Now the
times have changed and the country is about to
retain a reasonable portion of the brains it produces
and to draw from the city as well some of the
brightest of its young men. Our agricultural col-
leges and our high grade agricultural papers such
as THE GAZETTE are powerful factors in this move.
ment.
W. A. HENRY,

Wisconsin College of Agriculture.

The Breeder's Gazette above
described is published,
every Wednesday and has.
a paid circulation exceeding
68000. Advertising Rate 354
a line with discounts on

large orders. specimen copy

sent on application. addries

Sanders Publishing Co..
$55 Dearson St. Chicago.

358

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Keeping Track of Testimony...

Contents For July

The Special Representative, E. W. Rankın.

Special Representatives in Chicago..

The Public, Alvȧ Agee..

The Relation of Inquiries to Orders, F. A. Southwick....

At the Exposition...

Random Notes, Freeman Kueckelhan....

The Special Representative, Miller Purvis..............

.17

.19

.29

.31

.37

.39

.40

.41

Business Types-The Discouraged Man, Sherwood Anderson........

.43

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We advise subscribers to have Agricultural Advertising sent to their home addresses
so as to prevent loss in the mass of "sample copy" mail which all advertisers receive.

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THE HIGHEST TYPE

of poultry journalism is represented by the

American
Poultry Journal.

(The oldest journal of its class in the world)

It has from the first sought to build up the poultry business by consistently appealing to intelligent and progressive people who were interested in this great industry.

Its readers are well-to-do and, like all poultrymen, accustomed to doing business by mail. They live in small towns and villages and on the farms of the country. They need all the things that people of any class need and are liberal buyers because they have money the year through. Mail order houses have found the best poultry papers to be valuable mediums and the best one-The American Poultry Journalstands at the head in this respect. Let us introduce you in the

40,000 Prosperous Homes

we reach. Terms and all particulars gladly sent to anyone interested in high-class advertising. We guarantee our advertisers and want only such as we can recommend to our readers.

AMERICAN POULTRY JOURNAL PUBLISHING CO., 325 Dearborn Street, Chicago.

"Hitch Your Wagon To a Star"

Was the advice of one of our wise men. Advertisers can best
follow this advice by hitching their business to results by
advertising in

THE FARM STAR

which gives returns that are surprisingly satisfactory. This is
because our readers are the kind of farmers that are up to
date and get Rural Free Delivery routes established to serve
them with frequent mails. This is the kind that reads daily
papers and lives in the modern way, with all the comforts of life.

The circulation of The Farm Star averaged from May
1903 to May 1904, 28,270 actual paid-in-advance subscribers
and for the month of April, 1904 it had a

Circulation of 45,193

all paid in advance, no free copies of any kind having been counted. This cir-
culation is proved by the sworn statement of the business manager and the
postoffice receipts. Such a list going to progressive, comfortably situated
farmers brings results that surprise advertisers. Our rates are very low.
Ask for rate card, proof of circulation and proof of results.

THE FARM STAR, Star Building, Indianapolis, Indiana.

Results! That's It.

Testimonials:

Omaha, Neb., Feb. 8, 1904. Manager of Daily Drovers' Journal-Stockman, South Omaha, Neb.

Dear Sir: I have been using your paper for two years as a medium for advertising my business, and am free to say that I have received very satisfactory returns. The Journal Stockman unquestionably goes to an excellent class of people and I consider the medium one of the best I have. I shall start my 'ad' earlier next year than last, also hope to arrange for more space than heretofore used. Yours Truly,

A. C. ONG, President Nebraska Business and
Shorthand College.

Council Bluffs, Iowa, Feb. 10, 1904. Mr. J. G. Kelly, care Journal Stockman Co., South Omaha, Neb.

Dear Sir:-We are pleased to say to you that the Daily Drovers Journal Stockman has brought us inзny responses to the advertisements we placed therein, in fact we believe it has brought us more inquiries for the amount expended than any paper on our list. Yours truly,

JNO. P. DAVIS, Mgr. Pioneer Implement Co. Farragut, Iowa, March 3, 1904. The Journal Stockman Co., South Omaha, Neb. Dear Sirs: Please find enclosed draft for 814.56 to bal, ad acct, for Feb. We do not wish for the ad to run any longer, as are having great sales on our seed corn, and will probably be sold out before time to close down. Your paper has brought us nice returns and has brought us lots of nice business, and have sold several cars of corn through your paper. Thanking you very kindly for the attention that you have g ven our ad, and good position, and trust that we will be able to do more business with you next season, we are, Yours very truly,

W. W. VANSANT & SONS, Breeders of thoroughbred seed corn. Omaha, Neb., Feb. 24, 1904. The Journal-Stockman Co., South Omaha, Neb. Gentlemen: We have used your paper for the last year or more in the advertisement of our Empire Hand Separator, and we are pleased to say the results have been, on the whole, fully as satisfactory as from any other paper which we have used. impression is that the Journal-Stockman circulates among a pretty good class of farmers and stock breeders. We consider it a first class advertising medium. Yours truly, HYGEIA CREAMERY CO. Per Chas. Harding.

Our

Omaha, Neb., Feb. 9, 1904. Daily Drovers Journal, J. G. Kelly, Mgr., South Omaha, Neb.

Dear Sir: In reply to your letter we want to be candid and say to you that we consider the Journal a first-class advertising medium, and like Rex Stock Food, we think the more a man uses it the better he likes it, and we gladly endorse the J.-S. and recommend it to advertisers generally. Very truly yours. F. O. Mohney. President.

REX STOCK FOOD CO.

Lawrence, Kas.. Jan. 14, 1904. Drovers Telegram, Kansas City, Mo.

Gentlemen: I consider the Drovers Telegram unsurpassed as an advertising medium. I handled over Two Hundred Thousand Dollars ($200,000) worth of real estate in 1903, and half ofit came as a direct result of Telegram ads. A small ad in one case brought me a commission of $1,000, at another time $450, at another time $500, and other smaller amounts. couldn't get along without it. Yours truly.

I

J. M. NEVILLE, Real Estate and Loans. Kansas City, Mo., Jan. 22, 1904 The Daily Drovers Telegram, Kansas City, Mo. Gentlemen: Answering your inquiry, we are pleased to say that we get excellent returns from our advertisements in your paper. Of course, you know that most of our out of-town customers are women. as our goods appeal particularly to them, and it. therefore, seems to us that there is no doubt but that you have a large number of women readers. In addition to this, we may say that from time to time we have traced a great many direct sales made in our store through your medium, as upon inquiry we have often had many of our customers, both men and women, tell us that they saw the advertisement in the Drovers Telegram. GÉO. B. PECK D. G. CO.

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Daily Live Stock Reporter,

Nat. Stock Yards, Ill.

which cover the best agricultural and stock-breeding territory in the United States, and appeal almost exclusively to farmers, stock breeders and stock feeders. They entirely satisfy the farmer, stock breeder and stock feeder as to telegraph news, local news, farm news, live stock news of all kinds, crop reports, weather reports, and everything pertaining to agricul ture, and give the complete market reports absolutely correct every day. As a consequence they are taking the place of the General City Daily and are rapidly driving out the weekly and monthly farm papers. They Have a Guarenteed Paid Circulation

Exceeding

62,000

which is made a part of the contract with the advertiser. These papers reach an impressionable class of people, and as a consequence they get excellent results on all classes of advertising, which is evidenced by a few testimonials given which can be verified by writing the advertiser. They are alive to the fact that they must get results for the advertiser, and have no fears in that direction if given a fair trial. Another evidence as to the merits of these papers is the fact that their circulation is growing rapidly as is the amount of the advertising they carry. A fair trial in these papers always makes a permanent advertiser. As to rates they are very low considering the service rendered. Any information desired will be gladly given direct from the newspaper office, or by

Lee T. Waterman,

Manager of the Chicago Office,
1604 Tribune Bldg.

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"One marked feature of this paper is, that ad-
vertisers of forty years ago are still using its
columns."-Ad Sense Magazine.

Some Well Known Advertisers Who Use Its Columns:

McCormick Harvester Co.
Studebaker Bros. Wagon Co.
P. P. Mast & Co.
Ohio Carriage Mfg. Co.
W. Atlee Burpee Seed Co.

Foos Mfg.

Deering Harvester Co.
John Deere Plow Co.
Advance Fence Co.
John A. Salzer Seed Co.
D. M. Ferry Seed Co.

Co.

and hundreds of other advertisers who are alike well known.

It Pays These and It Will Pay You

Sample copies, weekly circulation, rates, etc., sent on Application.

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