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the publisher could get together the necessary dollar to buy paper for the next edition.
than thirty papers, daily, weekly and monthly. He took "Madame" when it was first founded and has had it ever since. “The Appeal to Reason" has been on his list for a year and a half, and under his management has secured a large amount of business.
Besides these, he has a strong list of other papers, and says he has reason to "continually offer congratulations to himself over the opportunities of the future."
Frank H. Thomas has been the Chicago representative of "Comfort" for nine years,
and Frank H.
"Lane's List" for seven Thomas
years. Mr. Thomas
first engaged in the advertising business in 1881, with Lord & Thomas, Chicago. He is a New Englander by birth, a nephew of Mr. A. L. Thomas, of the Lord & Thomas Agency. Nine years ago he resigned the position of cashier with this agency to join the ranks of the specials, and has been very successful in securing large trade for his splendid publications.
Mr. Dickson came to Chicago late in 1896, and, with I. G. McCall, began
the publication of J. A.
ence." In May, 1900,
he sold out his interest in this publication, and went with S. L. Cole, then representing
the “Youth's Companion,” and upon M:. Cole's death, in 1901, was appointed manager of the western office, a position which he has held since that time.
Mr. Williams is one of the veterans among specials, as he has spent ?
good many years workJ. Q.
ing for the agricultural Williams
Beginning with the “Ohio Farmer," he was on that paper for five years.
Next he went to “The Western Rural" for five years, and from that paper he changed to "The Farmers' Voice," of which paper he was business manager for six years. After
leaving “The Farmers' Voice," Mr. Williams acquired an interest in "The Western Plowman," and later he acted as special representative for other papers. Recently he entered into a partnership with J. P. Limeburner, and these gentlemen have a list of news and agricultural papers. Mr. Williams has spent most of his life in the advertising field, and has hundreds of friends all over the country.
In February, 1889, Mr. Underwood began
advertising man by
taking a position with Pierce
the Chas. H. Fuller Underwood
Agency as collector,
and when he gave up his position at the end of three years he was solicitor and collector. He then went to the "Interior," and when Mr. Chapman purchased the Ram's Horn in 1893 he assumed the position of general manager on the "Interior.”
He remained in this position until 1895, when he organized a list of religious papers consisting of the “Congregationalist," of Boston; "The Watchman," of Boston; "The Standard,” of Chicago; “Religious Telegraph," of Dayton, O.; "Young People's Weekly," Elgin, Ill., and about thirty others.
He found the religious field not profitable, and began to act as special representative for secular papers, and since that time has represented more
Mr. Perry occupies the important position of western manager for M.
Lee Starke, of New W. Y.
York, and represents Perry
in the West the same
list of great evening papers that Mr. Starke has in the East, namely, the Washington "Star", the Baltimore "News", the Indianapolis "News", the Montreal "Star" and the Minneapolis “Journal”.
Although, comparatively speaking, a newcomer in the Western field, Mr. Perry has, by his unfailing tact and recognized ability, already gained not only the respect and good-will of advertising agents, but the confidence and esteem of the general advertisers as well.
He is an alumnus of the Naval Academy and University of Virginia, a member of the bar of Florida, Tennessee, Texas and New York. It
was in the last named state that he gave up the legal profession to take up that of advertising, his first experience in the latter business being acquired in the American Advertising Agency of New York City, with which firm he was connected for three years, leaving in August of 1901 to accept the position he at present occupies.
Mr. Billingslea was born at Annapolis, Md., in 1873, and finished his
education at St. John's A. H.
College, in that city. Billingslea
About the time he got
out of school he came to Chicago, and a little later took up special work. In 1893 he became advertising manager for "The Farmers' Voice," continuing in that position until 1902, when he again took up special work for a list which he still represents, “The Ohio Farmer," "The Michigan Farmer," "Successful Farming," "Farmers' Tribune, and “Acker und Gartenbau Zeitung" comprising the list. Mr. Billingslea is a hard worker and a successful one.
ness as a special representative and there were only a few of the fraternity in New York City in those days. Mr. DeClerque
perseverance and tact, qualities so essential in this business, and by exercising these traits during his entire career he has gained everyone's good will.
The only position held by Mr. DeClerque was his first one, with the Weekly Inter-Ocean, then under the management of William Penn Nixon. He was but eighteen years old then, having just left school, and began in the circulation department, gradually working through every department of the paper. The immense circulation gained by the Weekly Inter-Ocean was partly the result of Mr. DeClerque's efforts.
It was after gaining a thorough knowledge of newspaper work that Mr. DeClerque branched out for himself and established an office as special representative, laying the foundation for the excellent business he now has. He took hold of the Deutsch Amerikan Farmer when its subscription list numbered less than 500, and by having faith in its future and possessing the power to convince others of its worth, he has seen it take front rank among the agricultural publications in the United States.
Mr. DeClerque has well equipped offices in New York City and Chicago, and there is not an agency in the country and hardly an advertiser that is not acquainted with him and willing to favor him and his papers whenever they can.
Mr. Haubold is the youngest special in Chicago, and probably the
only one who has Otto
never changed from Haubold the papers
he began his experience. He was born in 1880, and at the age of fifteen entered the employ of the Orange Judd Company, under Mr. Briggs, and from that time he has steadily advanced until now he is the efficient assistant western manager of the company with which he began business. He is a general favorite with his elder brethren of the fraternity and with advertisers everywhere. This young man is a Chicago product and specimen of which the city may be proud.
Mr. H. P. Ruggles started his business career about ten years ago, with
the Werner PublishH. P.
ing Company. They Ruggles
sent him to England,
where he helped to exploit Stoddard's Portfolio of Photographs through the
newspapers. This was one of the most successful circulation plans ever tried by an American or English newspaper. Millions of portfolios were sold, and the company (Werner Company) cleared $500,000 within eighteen months.
Shortly after his return from England, Mr. Ruggles became asso
ciated with Rand, McNally & Co., and went back to England to open an office for them.
A little over four years ago he became associated with "The Bookkeeper and Business Man's Magazine," and two months later
took charge of the western office of the "C'osmopolitan Magazine." At that time he was in partnership with Mr. E. C. Thurnau, who looked after the interests of "The Bookkeeper." During the time of their partnership they represented “The Bookkeeper," "The Cosmopolitan Magazine," "Outing,” "The National Magazine" and "The World Today.”
About six months ago Mr. Ruggles gave up all other interests in order
to devote all of his time exclusively to "The Bookkeeper and Business Man's Magazine," having acquired an interest as stockholder in that company. Of his work there Mr. Ruggles said in a recent interview:
"I feel we have only just started to occupy the field which the “Bookkeeper" is intended to cover. When you stop to think of it, there is not a single home in the country in which there is not at least one person
who is interested in business. There must be some one breadwinner in every family. These hustling, successful business men and women of America are the class who read 'The Bookkeeper and Business Man's Magazine.'”
List of Special Representatives in Chicago
Allen, Chas, A., 809 Boyce Bldg.
Carroll, W. A., 1009 New York Life Bldg.
Catlin, Arch. M., 183 Dearborn St. Chandler, Edwin W., 1006 Dearborn St.
Clymer, Ernest F., care "House Beautiful."
Cole, F. E. M., Marquette Bldg.
Draper, J. L., Marquette Bldg. ("Orange Judd Farmer').
Emery, J. M., care "Farmer's Review." Emery, W. R., 1045 Marquette Bldg. Einrich, Geo. L., 69 Dearborn St.
Finucm, J. C., Caxton Bldg. ("Harper's Magazine").
Ford, H. M., 1151 Marquette Bldg.
Fralick, Harry B., 613 U. S. Express Bldg.
French, Rufus T., 23 Jackson Boul.
Goodwin, C. A., 153 La Salle St. ("Living Church").
Grathwohl, Wm. S., 604 Journal Bldg. Gould, R. Gordon, Marquette Bldg. Haubold, Otto, 1429 Marquette Bldg. Hunter, Col., Boyce Bldg.
Hazen, Edward W., 508 Home Insurance Bldg.
Hazen, J. J., 625 N. Y. Life Bldg. Howard, O. McG., 500 Masonic Temple.
Howse, R. G., Jr., 605 Royal Insurance Bldg.
Hische, Geo. B., 66, 140 Dearborn St. Herbert, G. W., 500 Masonic Temple. Katz, Geo. R., 415 T. S. Express Bldg. Kentnor, W. H., 516 Tribune Bldg. Krogness, C. Geo., 1634 Marquette Bldg.
Lamb, C. T., 308 Home Insurance Bldg. ("Ladies' Home Journal," “Saturday Evening Post').
Little, F. C., Marquette Bldg.
Lee, Allen, Marquette Bldg. ("Metropolitan Magazine".
Logan & Cole, 1604 Tribune Bldg.
Lucas, Elizabeth A., 620 U. S. Express Bldg.
Limeburner, J. P., 711, 185 Dearborn St.
Mallery, Winslow, Marquette Bldg. ("Munsey's Magazine").
Mann, F. E., 1438 Marquette Bldg.
Mann, W. H., Marquette Bldg. ("Munsey's Magazine").
Mayo, Alfred D., 210 Record-Herald Bldg.
Messiter, W. M., 1540 Unity Bldg.
Parker (of Finucan & Parker), Caxton Bldg.
Payne & Young, 948 Marquette Bldg.
Sommerman, H. G., 1206 Boyce Bldg.
Verre, Jas. E., 610 Boyce Bldg.
Whitman, Frank S., 1443 Marquette Bldg.
Woodard, I. B., 708 Boyce Bldg. Williams & Lawrence, 87 Washington St.
The Only Weekly Farm Paper
Published in Minnesota or the Dakotas is
Of Minneapolis, Minnesota,
in the Northwest. It is the Best Farm Paper in the West
Rate, 35 cents a line, five hundred lines at 30 cents per line. THE AGRICULTURIST COMPANY,
P. V. COLLINS, General Manager.
MINNEAPOLIS, 511-525 Seventh St., S. CHICAGO, 914 Schiller Bldg. NEW YORK, The Fisher Agency, 1010 American Tract Society Building.
reaches more of these modern farm makers
As mail order buyers the Scandinavians
Those who advertise with us receive re. turns that are altogether satisfactory. Let us present you to our people.
Rates and information as to circulation freely given to those who write us.
Representative stock-raising farmers every day ... You should be represented in its columns