HE BEST PAPER in its field, the richest, most productive in the United States, comes pretty nearly being an ideal farm newspaper. The character of its articles, the appearance of the paper, the policy of the publishers to drop all names from the list when the subscriptions expire, all combine to give WALLACES' FARMER a unique position, not merely in Iowa, but in the whole country. The character and volume of its advertising show that advertisers appreciate the advantages offered by such a paper.

Send for a copy and you will be convinced that no matter how small your list for the coming season, WALLACES' FARMER Should find a place on it.

Wallaces' Farmer, Des Moines, Iowa.

Big Crops, Big Results for Advertisers

The Dominion of Canada has become the Land of Progress and Plenty and its farmers are making it a wealthy nation.

The Farmer's Advocate

covers this whole vast empire of wheat fields, stock
farms and varied industries. This country produces
the largest crops of all kinds of grain and these
bring very profitable prices.

It is the Agricultural Authority of the Farmers of the Dominion.

It pays present advertisers and will pay you, if you
have anything the farmer or his family needs. Send
for sample copy and rates and get acquainted with
this great and growing people. Two editions-both
will do you good work.

The William Weld Co., Ltd.,
Winnipeg, Manitoba,
London, Ontario.

If you want your catalog or booklet to be a good one you will start it at the engraver's.

Let the engraver "lay out" the book---give it a suitable cover design and attractive illustrations. Any booklet or catalog can be illustrated---no matter what the subject.

Of course you can place a reasonable cost limit. (Many people place it so low that the job is killed and buried with the 1001 other things of mediocrity.) Why not rise above your competitors?

Turn out advertising literature with character and pull. (If it has more character than the other man's it will pull the business.)

The engraver will give you the start that can be carried to a successful completion by any good printer.

(We can name many successful concerns whose prosperity dates from the time they commenced the use of illustrations with merit.)

The right start means the selection of the "right engraver."
The large number of successful advertisers who make up our
list of customers is proof positive of our claim to "rightness."
Our work speaks for us. If you are a user of engraving ask
us to mail you our monthly "B-C Co. Budget."

Note what the following advertisers say concerning the merits of

The Vickery & Hill List
The American Woman
and Goood Stories

of Augusta, Maine.

Flower Seeds

The Vickery & Hill Publications are the best of mediums
for my line of business; all good; the American Woman par-
ticularly strong.
MISS C. H. LIPPINCOTT, Minneapolis, Minn.

Returns from the Vickery & Hill Publications have been better than from any other mediums we have used and we had all of the best ones on our lists. Cost per reply was only 10 cents and resultant amount of business was very satisfactory.-J. W. MILLER, Freeport, Ill.

Poultry

Buggies, Carriages, we ran our advertisements in them and had a great many

We have had very good success with your publications.

Harness

inquiries and did quite a large amount of business as a result.-COLUMBUS CARRIAGE & HARNESS CO., Columbus, O.

After checking up the past season's advertising in the Vickery Incubators

& Hill list we find that it has paid us handsomely and you can rest assured that we will be with you the coming season.

RELIABLE INCUBATOR & BROODER CO., Quincy, Ill.

Our continued patronage of the Vickery & Hill List should be evidence of our appreciation of its value. We can state that they are among the most satisfactory of the publications we use, and you can rely upon our keeping the same on our list.

BUCKEYE INCUBATOR CO., Springfield, O.

The Columbia Incubator Co., sold over 2,000 incubators and brooders. We estimate The Vickery & Hill List sold over 100 for us. We think it good enough to go in again, which is sufficient proof.-COLUMBIA INCUBATOR CO., Delaware City, Del.

In making up lists for the coming season advertisers of Incubators, Buggies, Seeds, Poultry, Poultry Compounds, Stock Foods, Hogs, Cream Separators, Live Stock Remedies, Wire Fences and other articles for which there is a demand in villages and on farms, will be well satisfied with the results if they include The Vickery & Hill Publications.

Ask your Advertising Agency about them, or write for sample copies, advertising rates and other information to

The Vickery & Hill Publishing Co.,

E. H. BROWN, Boyce Building, CHICAGO

AUGUSTA, MAINE

C. D. COLMAN,

Temple Court Building, NEW YORK