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Do Not Be
Afraid

to use German farm papers,
thinking that the readers
would have trouble in read-
ing your letters and printed
matter. As a rule German
farmers can read and write
English sufficiently for busi-
ness purposes, besides,
most of them have children
who go to school and who
can write for their parents.
Advertisers who use the

Deutsch-
Amerikan.
Farmer

Published At Lincoln, Neb.

experience no trouble on this score. Besides, the returns fully compensate them for any possible little inconvenience.

Circulation 149,331 Flat Rate 35c Per Line.

lands, and many old plows used in this country from the time of the revolution down to the present. It also contains pictures of many of the styles of plows made at the Oliver works. The only letterpress is a brief introduction, a list of the Oliver branch offices and the title of the pictures. Nevertheless the booklet tells an interesting story.

The Everett Daily Herald, Everett, Wash., sends out a nicely gotten up booklet telling about itself and the big country in which it is located, all finely illustrated with views of the Herald building, and offices and the products of the country, with a map of Washington showing Everett to be the natural trade center of Washington and the Sound country.

"Art and Nature in the Factory" comes from the National Cash Register Company, Dayton, Ohio. The booklet has an illuminated cover and is printed throughout in three colors. It is the story of how the workpeople of the National Cash Register Co. were induced to apply nature and art to beautify the grounds about the factory, the illustrations showing what has been accomplished about the factory and how the desire to beautify their surroundings spread to the people living in the streets about the factory, and front yards and back streets and alleys were made neat and clean, and flowers, vines and shrubs planted everywhere until what was a dingy factory district has become a show place in Dayton and the talk of this country and Europe.

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The Abendschule, of St. Louis, published 100,000 copies of its 51st anniversary number, and announces that subscribers coming in at a very satisfactory rate. The Abendschule has reached an age and circulation that place it among the leaders of the German publications of this country.

The Scientific American of July 9th, 1904. has for its leading article "The Manufacture of Cereal Foods with the Aid of Electricity." The front page of this issue is devoted to two large cuts, showing parts of the machinery used in the Natural Food These Company's plant at Niagara Falls. are supplemented by numerous other illustrations scattered through the two-page article, which is both interesting and instructive. It gives a very good idea of the manner in which raw wheat is turned into the famous "Shredded Wheat Biscuits" and "Triscuits," largely by the use of electricity and the never-failing power of Niagara Falls. The article ends with a fitting tribute to Mr. Henry D. Perky, who is the founder and the president of this wonderful plant.

The Weekly Democrat of Goshen, Ind., recently celebrated its sixty-eighth anniversary. With one exception it is the oldest northern Indiana newspaper.

The Farm Star, of Indianapolis, Ind., recently absorbed the Journal and the Indiana State Journal, which gives to the Star a circulation of over 52,000, principally on the free delivery routes of Indiana. Their present advertising rate of

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an organization consisting of leading
advertisers, agents and publishers,
wants to engage at once, a thorough,
competent Managing Secretary-a man
of good habits, good presence, untiring
energy and superlative ability. The
object of the organization is to foster
advertisers' interests throughout the
world, to reform abuses, prevent waste
and in every legitimate manner serve
the interests of its membership. Ad-
vertising men competent to fill such a
position are requested to apply early
and avoid the rush. Send recommen-
dations and photograph stating salary
desired. Address

BARRON G. COLLIER, 114 Fifth Avenue,

New York City, N.Y.

The Country World

circulates among the farmers of one of the richest agricultural sections of our rich country. Advertisers who are represented in its columns get results that make them continuous patrons. Samples and particulars free. Correspondence solicited. The Country World, Jamestown, N. Y.

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Prof. W. G. Johnson, managing editor of the American Agriculturist, is being urged for appointment by President Roosevelt for the office of Assistant Secretary of Agriculture, this office having become vacant by the death of Col. J. H. Brigham.

The Western Fruit Grower will issue a World's Fair number in September, with a guaranteed edition of 50,000 copies, though the actual number, it is announced, will likely be nearer 100,000. This will be an "extra" in the true sense of the word, and will not conflict in any way with the regular September issue.

Poultry Life has been moved back to Belton, Tex., and will hereafter be published from that city.

The Associated Sunday Magazines has added the Boston Post to its list. "Just another 200,000 in a night" is the way Representative A. H. Billingslea puts it. The total is now 750,000.

The Western Monthly announces a change of advertising rates, effective September 1, from $20 to $30 a page, although the present rate may be received for one year on a yearly contract.

A thorough exploitation of the Louisiana Purchase Exposition is being made as a result of the recent offer of the Associated Bill Posters of the United States and Canada to give the free use of 1,000,000 miles of billboards for the entire month of August. The publicity campaign will be continued until the close of the fair.

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Some thirty years ago Tom Perkins "located" a quarter-section of land which he wrote home was "five miles from nowhere." The roads were Indian trails; the land was covered with trees; in places stagnant water stood, breeding "fever an' ague" and vast quantities of hungry mosquitoes. Three years passed. The trees had disappeared, and in their place arose a cheerless aggregation of stumps and a more or less cheerless cabin of logs. The mosquitoes were still there, and "fever an' ague" was a daily guest. Several settlers attracted by the cheerful heroism of a bad exan ple-it seemed-had drifted into the neighborhood. They, too, raised a crop of stumps and endured chills and bites.

In the course of a few more years the Perkins' log cabin was replaced by a remarkable structure called a "board house." The neighbors looked at the shanty, spoke of it in terms of admiration. They referred to Tom Perkins as a "risin' citizen."

Inside the house were a bare floor, a big fire-place, a few rude, home-made articles of furniture, enough to eat, and an extra chair for a possible guest. There was not much else except hope. During cold weather the family rode to town in a rough, home-made bob-sleigh that drew tears of envy from less favored neighbors; at other seasons of the year a squeaking, springless farm-wagon was the only vehicle in A ten-mile ride in it to town and back was a soul-stirring, nerve-racking experience peculiarly piquant. The Indian trails were now called "roads"-an impossible slander on the name during half the year, and an impossible slander the rest of the year.

use.

The Perkinses had no sewing-machine, no organ or piano, no stoves, no curtains, no conveniences or luxuries. Their clothes were home-made. Their pleasures were home-made. Their troubles were not made at all-it- was not necessary-life was "chuck-full o' troubles."

When Tom Perkins planted corn he dropped the seed by hand and covered it with a hoe. He cut grass with a scythe, raked and pitched it with the sweat of his brow, dodged stumps and chills, and then went home to a dinner of corn bread and fried pork. A rough shed was the only shelter for the live-stock; God's sky the only shelter for the hay and fodder. Cultivated fruits were as scarce as lightningrods; daily papers or mails were unknown.

To-day, should you chance to visit Tom Perkins' farm, you would rub your eyes and look again. Where are the stumps,

the swampy fields, the swarms of mosquitoes, the rude shed-barn and the more rude board house, the lonely life, the monotonous grind?

Gone, all gone!

Tile-drains have destroyed swamps, malaria and mosquitoes at one masterful stroke. Time, muscle, and fire have eradicated the stumps. Genius and science have destroyed isolation and monotony. Tom Perkins, despite boots and overalls, is now to be envied.

His fields are models of sleekness. So are his Jersey cows, his high-bred pigs, his driving and work horses, his pureblooded hens. He still works hard at times, but not so hard as he once did. Horse-power, electricity, steam and airpower have taken many burdens and irksome jobs from his hands. He does more with his head and less with his hands and feet. He has more leisure, more comfort, more luxury.

The Perkins' present farmhouse, enlarged and improved, is a marvel of homelike comfort. In it are to be had almost every comfort and convenience that are found in a rich man's residence-pretty rugs, pictures, curtains, furniture, dainty china and linen, comfortable chairs and couches, new books and periodicals, hot and cold water upstairs and down, modern plumbing, a porcelain bath-tub and a kitchen range. In the library-which room is also the owner's office-there hangs a telephone; in the cellar is a gas machine and a hot water furnace; in the attic a gymnasium for the boys. The girls have a pianoand know how to play it. The wife and mother has a sewing machine and a rubber-tired carriage.

The boys and girls of the household play tennis and ride bicycles. One boy is in college. The others could go if they chose, but instead they have preferred to take a short course at an agricultural school. They want to be twentieth century farmers, like their father; they have no desire to "leave the farm,' for what other business could be more independent or desirable.

Tom Perkins-much the same old Tom of log-cabin days-is in the prime of life. His face is lined with the furrows of past hardships, but there is now a certain calmness and serenity shining in his gray eyes that was not there thirty years ago. Sundays and evenings he wears good clothes, a collar and a patient smile; at other times he revels in overalls, jumpers and solid comfort.

The new barn is a constant source of

The

Inland Farmer

Louisville, Kentucky

21,000 Circulation right in the middle of the world's best farming and live stock section. It is subscribed for, paid for in advance, and enters the homes of prosperous and progressive people. It is an advertising medium of influence, force and results.

"to

delight to the owner. "'Twas my pet dream," he remarks, reminiscently, own a barn big enough to turn round in. An' I've got it!" He has, and more, too. On top of the barn is a power windmill that does more work in an hour than Tom used to do unaided in a day. It shells or grinds corn, saws wood, cuts fodder and does many other useful things.

The name of the farm is on the steel mail-box by the roadside, and when the rural mail carrier comes on his regular rounds he sometimes deposits in that box -along with the daily papers and other mail-a gone-astray letter which has been returned according to the printed instructions on the envelope, to "T. Perkins, Maple Grove Farm." Tom has become a convert to printers' ink. He prides himself on his neatly printed stationery, and often puts an advertisement in the local papers. "That's business," says Tom.

If he wishes to go to town, he can either take the trolley car which passes by the farm, or "hook up" the trotting mare to the rubber-tired road cart. The roads at last are worthy of the name. If he wants a sack of sugar or a piece of fresh beef, he has only to step to the telephone and order what he wants from the town merchant. The trolley car brings the goods to his farm-it takes the younger children to an excellent town school-it makes visiting and church going easy; it brings the farm into close touch with the town.

Modern machinery has brought a great change into Tom Perkins' farm methods. The ground is now plowed with a gangplow, whereon the driver comfortably sits while four horses do the work. This plow turns two furrows at one operation, doing double the work of the old-style "walking plow" at one-half the expenditure of human effort. A "riding harrow" follows the plow. Machine corn-planters do away with miles of weary walking and days of hard work.

In fact, almost all the operations of the farm are now accomplished while the operator is comfortably seated under a sunshade. There are horse-power machines

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for planting and digging potatoes, for sowing grain and distributing fertilizers, for spreading manure, and for mowing, raking and pitching hay. Machines cut the corn, harvest the grain and spray the potato vines. Centrifugal separators whirl the cream from the fresh milk, and save the housewife the labor of "setting," skimming and washing a wearisome number of milk pans; wind power turns the churn, and electricity carries the butter to market-the housewife no longer need be a family drudge. She sets a better table. She has time to read and visit. When the corn is ready to husk, a traveling "husker and shredder" comes to the farm. This wonderful machine, operated by steam power derived from a traction engine, husks the corn, dumps the into a crib, shreds the fodder-stalks, leaves and all-into a fine, soft, palatable mass, and then blows it through a huge pipe up into the barn mow. The machine keeps several teams busy hauling the shocked corn, and in a few days the once tedious job is finished.

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Grain is threshed, beans are harvested and cleaned, apples and potatoes are graded, and butter is worked-all by machinery. Machinery runs the farm, and Tom merely superintends the work. He has learned that superintending is easier than back-breaking-and more profitable. He has learned, too, that there is as great an art in selling a crop as there is in growing it. Once he took what he could get' for his produce; now, thanks to systematic methods, he gets what he will take.

Tom Perkins is but one instance of the possibilities of farm life to-day. What he has done, other men can do, will do, are doing. The twentieth century farmer has become a mighty factor in the upward and onward evolution of the world, and the bright, modern farm boy is looking earnestly forward to the place he is to fill.

The meaning of the word economy is often misunderstood. If you can make an expenditure of fifty dollars return a

SOMETHING SURPRISING IN POULTRY JOURNALISM,

COLLIER'S

39,183

Lines

AND OF INTEREST TO ALL ADVERTISERS.

Collier's Weekly in its advertising campaign, gave the following information to
show that it ran more advertising in one month than other leading magazines:

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It will surprise many to know that the magnitude of the Poultry Industry has enabled its Leading Exponent-the Reliable Poultry Journal-to secure and hold more business than any one of the popular magazines above mentioned. In the month referred to

THE RELIABLE POULTRY JOURNAL RAN 40,855 LINES.

Suppose that none of your competitors are represented in its columns! What a chance for an advertising scoop. Send for a Free Sample Copy of THE WORLD'S LEADING (Biggest and Best) POULTRY JOURNAL whose Guaranteed Circulation is Invariably Exceeded.

Address, RELIABLE POULTRY JOURNAL PUBLISHING CO., QUINCY, ILL.

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