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Contents For September

Mail Order Literature F. A. Southwick

17

Business Types-The Hot Young 'Un and the Cold Old 'Un Sherwood Ander

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We advise subscribers to have Agricultural Advertising sent to their home addresses
so as to prevent loss in the mass of "sample copy" mail which all advertisers receive.

WALLACES FARMER

"GOOD FARMING-CLEAR THINKING-RIGHT LIVING"

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Real Merit

Should be the basis of selection of mediums by agricultural advertisers, provided they wish to reach the best farmers. Big circulation claims may be all right, but if the paper isn't of practical benefit to its readers, the chances are

it will be of no benefit to its advertisers.

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Paid Circulation, Plenty of It

among the very brightest, up-to-date farmers is what the advertiser gets who buys space in WALLACES' FARMER. That's why it's given preference by advertisers who wish to reach the progressive, reading, thinking farmers. It is read every week in the year, and the readers depend upon and have confidence in its teachings. This confidence extends to its advertisers, and that's one reason why it pays. There are others, but if you have advertising to place, all that we ask is that you take WALLACES' FARMER and compare it in practical matter contained, class of advertising carried, and general typographical appearance with other like papers. We're willing then to rest our case with you. Let us send a sample copy.

Wallaces' Farmer, Des Moines, Iowa.

Readers and Advertisers.

It has been well said that "the value of a farm paper as an advertising medium is measured by the hold it has upon those who read it.'

The editor of Profitable Advertising exhorts advertisers to remember that "when the readers of a paper have been accustomed for years to respect and be guided by the opinions expressed on the editorial page, when they have come to regard those opinions as honest and sensible, they are inevitably led to give greater value to the ads. The following clippings from recent unsolicited letters to

The Country Gentleman

may therefore be of interest to advertisers:

Stands by the Farmer.

We want THE COUNTRY GENTLEMAN because it stands by the farmer and advocates his interests. We can get the ...... for 40 cents a year, but do not want it for that or less. One of its farm editors is general agent for a fertilizer company, and advocates the use of their fertilizers and tells the farmers how they can make a hundred per cent by using them, and other things of like sort. Farmers ought to appreciate a paper that tries to help them. I. B. Stevens, Bay City, Mich.

A Patriotic Course,

You publish the best agricultural journal in the world. The high tone and pure and patriotic course of your journal ought to commend it to all true Americans. Its presence in the home can do nothing but good.

Joseph R. Anderson, Lee, Virginia.

A Valued Friend.

I have been a reader of THE COUNTRY GENTLEMAN for nearly fifty years, and look on it as a very valued friend.

Thos. A. Sharpe, Agassiz, B. C.

Sound Editorially.

THE COUNTRY GENTLEMAN is certainly the best agricultural publication; and further and better, your editorial remarks on the tariff, canal, imperialism, irrigation, etc., are of the very best. Allow me to offer my little crumb of encouragement to keep right on, and sound the alarm in every issue. Be assured that the backbone of the land-the great middle class of silent workers-is with you.

S. C. Bradley, King's Ferry, N. Y.

Far in Advance. When I contrast it with other agricultural periodicals I find it far in advance.

K. Douglas, Stillwater, Minn.

Worth More than Four Others.

I subscribe to five farming periodicals, and THE COUNTRY GENTLEMAN is worth more than the other four put together.

J. W. Scott, Jr., Short Hills, N. J.

Don't Care What the Cost Is.

If your subscription price were raised to $10 per year, you would find my name on your list just the same.

Everett L. Pratt, Binghamton, New York

Advertisements tastefully set and carefully classified.
One insertion: 40c per line; $5.60 per inch.

Liberal discounts for continuance.
Subscription price, $1.50.

SEND FOR SAMPLE COPY.

LUTHER TUCKER & SON,

PUBLISHERS, ALBANY, N. Y.

What We Offer You

is simply the business opportunity of talking your proposition to

Over 40,000

practical, sensible farmers who will give their serious attention to any

advertiser in

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PRACTICAL ARMER

This circulation represents just so many well established
homes which you cannot reach effectively
with any other medium.

They buy from Practical Farmer
Advertisers.

They have been doing it for half a century—they will always do it. The Practical Farmer is growing in circulation and influence every month. Every added subscriber means an extra customer for our advertisers because it's only the "live sort" that read

The Practical Farmer,
Philadelphia, Pa.

Send for sample copy and rates.

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