they

have sensethey have the money too."

Kansas City, Mo., June 15, '04. "We have just finished checking up our advertising results for the first half of the present year and are surprised to note that while we carried an advertisement in your Deutsch-Amerikan. Farmer for only two months at the first of the year, the returns were in excess of our anticipations. We follow closely every inquiry and the results have more than pleased us. It would seem that the class of readers that take the Deutsch-Amerikan. Farmer are the kind that understand what they are purchasing and we have no trouble showing them the value of a well built, first class machine, besides they always have the cash and are the kind who never seem to take unfair advantage. Within the first month of our advertising we sold several gas engines which the records now show were traced to your paper in issue of week Jan. 9th.

WITTE IRON WORKS CO.

5th & Penn Sts.

DeutschAmerikan. Farmer,

Published at Lincoln, Neb.

Appeal to our readers with a good business proposition. They have money and they have sense. You will find them mighty nice customers.

Circulation 149,331

Flat Rate 35c Per Line.

AMONG PUBLISHERS and ADVERTISERS

Mr. A. E. Chamberlain, of Minneapolis, is now assistant manager in the New York office of Mr. M. Lee Starke.

100,000 copies of The Farmer, St. Paul, were issued Sept. 1, of 36 pages each. It is claimed by the publishers that this is the record for western farm papers.

On January 1st, 1905, there will be some important changes made in the heads of departments of the Studebaker Mfg. Co., South Bend, Ind. Col. Geo. M. Studebaker, who has had charge of the carriage department, will give up that work and be more closely associated with the executive department. As president of the Studebaker Automobile Co. he will also give especial attention to the further developof that business. Mr. E. Louis Kuhns, manager of the sales department, will relinquish that position and take charge of the spring vehicle factories. Mr. Lloyd F. Weaver will be succeeded as manager of the San Francisco branch by Mr. Chester N. Weaver, and will take up the work of Mr. Kuhns as manager of the sales department at the home office.

ment

the

The American Poultry Association has just issued its report of the proceedings at its adjourned meeting at Indianapolis, Sept. 16 and 17, 1903, and its 28th annual meeting held at Rochester, N. Y., on Feb. 2, 3, 4 and 5, 1904. One hundred pages, 6x9, were required to fully record year's meetings and announcements. The association will hold a session on the World's Fair grounds at St. Louis on October 27th, 1904. Oct. 28th is to be Poultrymen's Day at the fair, making the attendance of both events an agreeable arrangement. Minneapolis, Minn., is the place set for the next annual meeting of the association, which will be held between Jan. 9th and 14th, 1905. Mr. T. E. Orr retains the office of secretary and treasurer until July, 1905.

Farm, Field and Fireside, Chicago, is sending out its 19th annual official list, giving the dates of all fairs, expositions, stock and industrial shows in the United States and Canada.

Scribner's Magazine is distributing among prominent advertisers, a handsome book which contains thirty-four half-tones of as many window displays devoted to that magazine. The first cut in the book is of a dealer's booth in Boston and the last shows a string of Scribners on the summit of Pike's Peak. The rest of the photographs reproduced were taken in many cities between these two extremes, showing various stands in New York, Chicago, Buffalo and other places. At the top of each picture is a favorable comment upon the selling qualities of Scribners, signed by the dealer whose store is represented.

The Boston Transcript has opened a Chicago office in the Marquette building. Mr. Chas. H. Eddy, who has ably represented the Transcript in New York City

Bumper Crops

In Sight

The Government report estimates

664,000,000 Bu. Wheat 2,537,000,000 66 Corn 900,000,000 " Oats

Not to mention the large crops of hay, barley and rye. Most of this belongs to the middle west and this territory belongs to

The Prairie Farmer

Its readers depend upon it for accurate information. It has no hobbies. It stands for the best for the farmer and the farm home. It has been at it now for nearly 64 years. Its paid circulation for 1904 is the largest of any year in its history, with a lower rate per line than any other farm paper that proves its circulation. If a "square deal'' in circulation, in fair rates, interests you, write us.

The Prairie Farmer,

160 Adams St., Chicago.

ern

for several years, has been appointed westrepresentative with headquarters at the Chicago office.

The Herold Company, of Milwaukee, publishers of the Acker und Gartenbau Zeitung, is sending to advertisers a strong booklet-"Traced From Mill to Postoffice." The pamphlet is of the sort that commands some attention before being thrown aside and its appearance is backed up by a straight, forceful argument, easily understood and effective. In the center of the sixteen pages is an insert giving a sworn circulation statement for a year ending June 30th, 1904. This statement gives the average weekly circulation of 74,728.

A little four-page yellow folder from the Memphis Scimitar, tells us that "It's mighty hot down here in Dixie"-but it also states that hot weather makes the cotton grow, that the Scimitar is prospering and several other things of interest to advertisers the principal of which is a sworn circulation statement for July. During this "cruel month for circulation," as they put it, the daily average was 20,356 copies.

The Western Woman's Publishing Co., Seattle, Wash., has purchased The Telescope, a mail order journal with a circulation of 10,000. The new owners announce that the work of increasing the circulation will be pushed hard and steadily and they hope to have 50,000 subscribers by Dec. 1st. The advertising rate is 70 cents per

inch.

Mr. William T. Blaine has been appointed foreign advertising manager of the St. Louis Star, with offices in the Times building, New York City. Another recent appointment as made by the Star is that of Mr. W. F. Dunn to the office of western representative, with headquarters in The Tribune building, Chicago.

Mr. Eddy S. Brandt has succeeded Mr. Oscar Herzberg as managing editor of The Woman's Herald (for men). Mr. Brandt is a student of advertising and draws his conclusions, not as a theorist, but from observations gained in his every-day work. He will be connected with the new trade aid department of the Butterick Trio and his contributions to this valuable work cannot fail to add to its interest and its instructiveness.

A GENEROUS OFFER ACCEPTED. Mr. Geo. H. Clements, general manager of the St. Louis Star, offered the International Advertising Association a handsome suite of rooms in the new Star building in St. Louis for use as downtown headquarters during their convention that is to be held in St. Louis during October. These rooms will be nicely furnished, equipped with a postoffice, bureau of information for securing rooms and hotel accommodations to meet the requirements of various members and attendants, etc. Regular attendants will be in charge of the rooms. All parties interested in advertising in any way, as well as the members of the International Advertising Association, are invited by the association to make use of these headquarters. Arrange

Advertisers Need

the Services of this Great Farm Paper.

In the rich farming and stock raising states which center on the city of St. Louis, the Monthly National Farmer and Stock Grower has a superior circulation, which is better in quality and greater in number than any other six farm papers in the same territory.

The National Farmer

and Stock Grower

of St. Louis, Mo., is giving away Coburn's Famous Book on Alfalfa, a pound of pure and selected Alfalfa Seed and a years subscription, all for one dollar. By discovering other field crops which pay farmers great dividends, The National Farmer and Stock Grower is building up a remarkable circulation.

For instance, the Cow Horn Turnip made the immense yield of 1,333 bushels per acre at an experiment station, exceeding next largest yield 480 bus.

For One Dollar The National Farmer and Stock Grower is sent for two years and sufficient Turnip Seed to sow an acre of ground can be selected as a premium. Send for sample copy.

The National Farmer and Stock Grower,
Philip H. Hale, editor and Manager

3550 Vista Ave.,

St. Louis, Mo.

ments for meeting appointments between members and attendants at these headquarters can be made by mail; packages, correspondence and telegrams can be addressed to the International Advertising Association, Star building, St. Louis, Mo., where everything addressed will receive prompt and careful attention. These headquarters will be opened in the Star building at an early date and kept open until after the convention.

The new catalogue from The Greening Bros. Nursery Co., Monroe, Mich., is an extensive book of 148 pages, and one that stands at the top among works of this character. It is well printed on good enamel stock with large, readable type and all the pages are decorated with fine half-tones or line drawings. The front

cover bears an artistic design printed in three colors and ten three-color inserts are scattered through the pages. The original and instructive manner in which the text has been prepared, the inviting views pictured and the high order of workmanship displayed combine to hold the interest and inspire confidence. Such catalogues are sure to bring results.

The Making of the Stock Farm is a booklet issued by The Breeder's Gazette, Chicago, setting forth the character and scope of that publication and its consequent value to advertisers. It is a twelve page booklet, printed on enamel stock, the cover being an old rose shade of heavy linen paper. The pages contain ten handsome appropriate illustrations. This book was mailed to prominent advertisers and a few days later was followed by another of the same size, but containing thirty-six pages. The latter booklet contained reproductions of letters from well-known advertisers testifying to the pulling powers of The Breeder's Gazette. Both booklets belong to that class of business literature which "does things."

The Evolution of An Idea is the title of the Western Fruit Grower's latest appeal to advertisers. It is quite an elaborate booklet, 9x5%, with a rich cover embossed in gold. It contains sixteen pages printed in two colors on heavy cream enamel and is generously illustrated with cuts of the leading spirits of the publication and many views of the offices and plant. "The Evolution of An Idea" relates to the original plan, evolved in 1897, and its consequence, of giving to an all important field of work a paper consistent with the vast possibilities of the fruit growing industry. A history of the efforts brought to bear to develop this idea, and the success with which these efforts have been crowned form, the text of the booklet.

An announcement has been made to the effect that all of the property and assets of the Harry N. Hammond Seed Co., Ltd., of Bay City, Mich., will be sold at public auction on the 6th of September, 1904. The sale will take place at 2 o'clock in the afternoon at the office of the company in the Bromfield & Colvin building.

The Practical Farmer, Philadelphia, celebrated its golden anniversary by issuing a twenty-page booklet, artistically printed