Poultry Success The 20th Century Poultry Magazine 15th year. 32 to 80 pages. Subscription price 50 cents. Guaranteed average circulation year ending Oct. 1905 25,000 A New Flat Rate Goes Into Still time to have contracts for the ensuing year entered at old rates. In the past eight months more than a 50 per cent net increase in paid circulation has been secured by pushing circulation plans, vigorous advertising and great improvements in Poultry Success. any Here are a few testimonials: FOODS AND SUPPLIES. "Am well pleased with returns from Poultry Success."-W. F. Chamberlain, St. Louis, Mo. 'Results from Poultry Success have been very satisfactory."-Geo. L. Harding, Binghamton, N. Y. "We are getting very fine returns from Poultry Success."-Alfalfa Meal Co., Omaha, Neb. "We think Poultry Success one of the best."-Mica Crystal Co., Concord, N. H. INCUBATORS. "During season 1902-3 Poultry Suc- BEE-KEEPERS' SUPPLIES. GRINDING MILLS. "Poultry Success is one of the good papers."-Wilson Bros., Easton, Pa. Present Advertising Rates are the Same as when the Circulation was only 10,000. Proof of Circulation in any form desired at time. 7.858 different postoffices are reached monthly in mailing editions to regular cash paying subscribers. No similar publication has a better or more loyal clientele. No agricultural or general mail order advertiser can afford to overlook this opportunity. Ask Long-Critchfield Corporation or leading agencies about Poultry Success. Poultry Success Company, A. D. HOSTERMAN, President, WHERE THE SCISSORS FALL The young man who starts out with the idea that his character is his capital, and that his whole manhood is pledged for every dollar of indebtedness, will usually succeed.--The Ad-Writer. To talk is easy, but to advertise very difficult, for all talk is not advertising.Advertising News. Advertisements written in simple, strong, terse language, devoid of useless figures of speech and flowery phrases, carry an air of stability about them that no display in the world could produce. Simplicity in advertising means sturdiness, stability, lack of verboseness. It means an advertisement that will tell the advertiser's message in the simplest and at the same time most exact manner possible. It means an advertisement that has force, that is unimpaired by redundancy. It means an advertisement that will be a success.-Sydney H. Hall in Profit. There is little in life which is truly new, much of that which so seemeth being but a fresh rendering of an old theme; it is just in this fresh rendering then that one moulds the letters wherewith to spell success.-Chap-Book. Dreams for dreams' sake have no place in the business man's code of life. Imagination is indeed necessary-without it tomorrow's campaign would be waged again on today's battlefield. Indeed, the soul that is without imagination is the one that fails to make progress. But the imagination must be such as to inspire deeds. Imagination without energy for work behind it makes idlers, and idlers don't make anything in this world.-Woman's Herald. "A homely face is sometimes a valuable asset," said an advertising man recently. "One man I know of spent a lot of money advertising an article, but it didn't go a bit until finally he had a cut made showing his countenance. It was printed in the newspapers and stuck up on billboards all over the country. The face was so homely that it attracted attention. Then his goods began to sell, and today he is worth a lot of money. It's a queer example of 'his face is his fortune.'"_ Fourth Estate. The favorite advertising centers with the ancient Greeks were the temples of FRONT GROWER HOME COMPANION MICHIGAN Banking Commissioner reports that the banks of Michigan have on deposit at this time over $6,000,000 more than one year ago now. This means something. Michigan farmers have had the most successful season for years past. THE GLEANER CARO, MICHIGAN Covers a field in Michigan that you cannot reach in any other publication. Every subscriber a farmer, and 40,000 of them on our list. Let us have a trial order and we will co-operate with you in getting returns. JAMES SLOCUM, Advt. Mg:. Flint, Mich. THE "BUYINGEST" PEOPLE ON EARTH are the farmers of Oklahoma. SEE THE Oklahoma Farm Journal man and the exhibit of Okla- FARM JOURNAL COMPANY, C. A, Allen, 112 Dearborn St., Chicago. "I believe that the men who are most valuable to the advertising business are those who work without the dependence of good fellowship and conviviality, and those who have studied general trade conditions and merchandising thoroughly, and who simply convince their prospective cus Mr. Lawson was Right. Mr. Lawson stated last June, when his first article ap tomers with good sound logical arguments. peared, that Everybody's Mag I believe that friendship should be a result of good business dealing, rather than business dealing a result of friendship. Combine this idea with earnest and persistent work, and you have my impression of the real mission of an advertising man.Richard Wood, of the Metropolitan. The making of publicity, in the best sense of the word, is a worthy life-work for a man of parts, but the power to make and get the best publicity requires so absolute a surrender to the work of the azine would increase to a half-million circulation with We the early fall numbers. hoped for this result but did not believe the prophecy would come true. Mr. Lawson was right, but not expecting such a big increase in circulation, we are highest that is in a man, that the calling inserting advertising at ridicu of an advertiser should be approached with hesitation and respect. Not one man in ten-nay, in twenty-realizes the responsibility he assumes, the power he holds in his hands when he undertakes to manage the advertising campaign of a great business. He is taking the reins over the greatest force of this wonderful century, trying to guide that which guides the world. He should see to it, then, that he at least puts the best part of himself into the stupendous task he has undertaken, and in it he should be content to sink himself and his personality.-Fame. Robert Barr, the short story writer, says: "The most lavishly paid writers in the United States to-day are not the authors of stories, but the originators of advertisements. Anybody can write a story, and mostly everybody does, but it takes a genius to compile an advertisement." lously low prices. Mr. Lawson now states that Everybody's Magazine will have a million circulation next spring, and in view of the fact that "Frenzied Finance" will run for at least twelve months longer, the later prophecy may likewise prove true. We do not want such an immense circulation so soon, and the intelligent advertiser who is buying space in Everybody's Magazine at the present time knows one good reason why this would not be a desirable thing for us. Advertisers Need the Services of this Great Farm Paper. In the rich farming and stock raising states which center on the city of St. Louis, the Monthly National Farmer and Stock Grower has a superior circulation, which is better in quality and greater in number than any other six farm papers in the same territory. The National Farmer and Stock Grower of St. Louis, Mo., is giving away Coburn's Famous Book on Alfalfa, a pound of pure and selected Alfalfa Seed and a years subscription, all for one dollar. By discovering other field crops which pay farmers great dividends, The National Farmer and Stock Grower is building up a remarkable circulation. For instance, the Cow Horn Turnip made the immense yield of 1,333 bushels per acre at an experiment station, exceeding next largest yield 480 bus. For One Dollar The National Farmer and Stock Grower is sent for two years and sufficient Turnip Seed to sow an acre of ground can be selected as a premium. Send for sample copy. The National Farmer and Stock Grower, Philip H. Hale, editor and Manager 3550 Vista Ave., Results St. Louis, Mo. "Advertising? I don't believe in it. I never read the advertisements. Nothing in it too many of them already." Another man who doesn't believe in advertising. He had just built a fine residence and had but recently moved into it. He was showing me through it. In the pantry and lavatories I noticed Sapolio and Ivory soap. "How did you happen to buy those soaps?" I inquired a little later. "Oh, those? I don't know. I suppose I had seen the name of them sticking around so often, when I went to order soap they were the first things that came into my head."-Batten's Wedge. The man who sits down to write something to be printed should bear in mind that the printer is going to follow copy just as it is written. All the marks, dashes, commas, underscores, etc., that appear in the copy are supposed to mean something. and the printer will try to translate them into print. Be sure and punctuate correctly. The printer hasn't the time, the inclination nor authority to go over your copy and insert all necessary marks. Don't put a mark on the paper unless it means something, and you are dead sure that you want it printed that way. Use only one side of paper. Watch your paragraphs and indicate every point you wish the printer to follow.-Omaha Trade Exhibit. In advertising we are obliged to rely upon printed words or graphic signs for that influence over the minds of readers which we must attain if we attain success. And we must get the right word or the right sign the first time we try, |