travel; to spend the night at a little wayside station; to listen to the talk of farm hands and country politicians in barren little hotels; to see the corn growing in the fields, and the farmer plowing, is to gather information about a certain practical way of life that should be in the head and heart of every advertising man.

Advertising contracts closed over a cold bottle and a hot bird at the club are all very well in their way, but a true light on the other side of the advertising question is not to be had by becoming a well dressed loiterer about the club or the city hotel.

There is a class of publications that depend upon something other than beautiful pictures and clever stories to catch and hold their public. These papers, known in the mass as the agricultural press, are sober minded, steady followers of facts, as befits their life down close to the soil. They

get a good price for their subscriptions and feed their readers factsfacts about the soil and the raising of grain-the grim, hard, bread-andbutter facts of the men who work with their hands and heads to the end that we may all be fed.

Take a representative publication of this kind. Let us say, the Ohio Farmer, published by the Lawrence Publishing Company, of Cleveland, Ohio. Lay it out on your desk and look at the matter that fills its pages. There are articles on potato harvesting, corn harvesting, and experiments with alfalfa; the cultivation of rye for profit; suggestions on feeding the cattle and milk cows; articles on the stabling of cows; departments devoted to horticulture, poultry and Grange meetings; articles on the new scientific discoveries of interest to farmers; departments devoted to veterinary suggestions, and the building of silos-all facts, hard facts, and a great many of them somewhat technical.

Send for sample copy.

Syracuse, N. Y.

McCormick Harvester Co.
Studebaker Bros. Wagon Co.
Ohio Carriage Mfg. Co.
The Salzer Seed Co.
Kalamazoo Carriage Co.
Superior Drill Co.

Oliver Chilled Plow Co.
Temple Pump Co.
Standard Oil Co.
Electric Wheel Co.
National Lead Co.

Winchester Arms Co.
Elgin National Watch Co.
J. J. H. Gregory Seed Co.

DeLaval Cream Separator Co.
Advance Fence Co.

The D. M. Ferry Seed Co.
Ohio Carriage Co.

Kentucky Disk Drill Co.
Flint, Walling & Co.
Nichols Shepard Co.
Jones of Binghamton.
Sharples Cream Separator Co.
U. S. Cream Separator Co.
The Storrs Harrison Co.
Aermotor Co.

International Stock Food Co

INDIANA FARMER,

INDIANAPOLIS, IND.

The Decorah Posten, Decorah, Ia., just recently celebrated its thirtieth anniversary. The Posten is a semiweekly, Norwegian newspaper. Its guaranteed circulation is 40,363, larger than that of any other Norwegian newspaper. It occupies a peculiar field. There are no Norwegian agricultural papers or magazines of general circulation, and therefore the only proper way to reach these 40,000 rich and progressive Norwegians of the Northwest is by the use of the Posten. The Posten carries, without a doubt, more agricultural advertising than any other Norwegian paper, and accepts nothing but clean business. It

is interesting to know that 80 per cent of the Norwegian farmers own their farms, against 67.2 per cent of the white Americans. The Posten has been under the same management since it began, and its conservative and honorable business methods have won the esteem of advertisers and subscribers. This paper is being used extensively this year by general and mail order advertisers.

Announcement is made of the death of Michael Schall, treasurer and general manager of the Keystone Farm Machine Company, York, Pa., which occurred September 19th last.

The

Inland Farmer

of

Louisville, Ky.

A Paper of Influence and Results

German

Farmers

comprise much the largest proportion of our foreign farm population. They number

522,222 Farm Families

which is

39%

of the foreign families on
farms.

75%

of these German farmers

Own Their Homes

The Haus und Bauernfreund

(Home and Farm Companion)

with a national circulation of

102,333

is the recognized standard German agricultural medium of America.

GERMANIA PUB. CO., Milwaukee, Wis.

AMONG PUBLISHERS and ADVERTISERS

Mr. S. E. States, who was in charge of the Omaha branch of the Avery Mfg. Co., of Peoria, Ill., died on August 31st, 1904, at Omaha, Neb. Mr. States had been in ill health since early in the year. He will be remembered by other implement firms which he has represented as a man who was an energetic worker and ably filled the positions he accepted.

The death of Edward Huber, the founder of the Huber Manufacturing Co., of Marion, O., was an unexpected shock to all who knew him. Mr. Huber was a prominent figure in the threshing machinery world and widely known as a man of high character and keen business ability. He died on the eve of an annual outing, which is a customary event for the employees of this company, and one in which Mr. Huber always took great interest.

Aside from his interest in the great thresher factory, Mr. Huber set on foot, and was actively engaged in, many other enterprises. In his death Marion suffers the loss of a kind philanthropist and one of her best loved citizens.

A Farm Paper Corner. Palace of Agriculture. Beginning with the October (1904) issue, The Fruit Grower, St. Joseph, Mo., publishes an eastern edition, which is sent to its subscribers in all states east of the Ohio. This move has been made to supply the growing demand for horticultural literature which will be more adapted to eastern conditions.

The Fruit Grower has built up a circulation of almost 40,000 copies in eight years, principally in the western states.

Mr. Gabriel Hiester, of Harrisburg, Pa., who is an experienced orchardist and well known as a horticultural writer and lecturer, will furnish the editorial matter for the eastern edition. Several pages of mat

ter will be furnished by him every month. There will be no change in any of the advertising columns, all advertisements being circulated in both eastern and western editions. Another Pennsylvania man has been secured to boom the Fruit Grower's circulation in the eastern states and the list in that section is expected to be doubled during the present season.

A special edition of Farm and Ranch, Dallas, Tex., was issued on September 1st, as a World's Fair extra. This number was not issued as one of the regular weekly editions, but had for its sole object the setting forth of the boundless resources of Texas as a state and the rapid growth and great possibilities of her varied industries. The front cover design is a fine drawing, symbolical of the American farmer's supremacy. It represents the nations of the world doing honor to Uncle Sam's "Man with the Hoe." This number was printed on the usual high grade of paper used by Farm and Ranch and consisted of twenty-eight pages, generously illustrated with fine half-tones. The text is so well handled, the illustrations so pointed and alluring and the whole arrangement so clear and business-like, that one is held from first to last, and a deep interest in the Lone Star state is the result. Although Mr. Frank P. Holland, the founder of Farm and Ranch, was urgently pressed for much advertising space in this number, he absolutely refused to accept a line of it, which is by no means the least unique feature of the issue. This edition was the first to come from the new presses that were recently installed, along with much other printing machinery, and Mr. Holland announces that with these late improvements the paper now owns the best equipped plant for fine newspaper printing south of St. Louis.

Business Opportunity

A good young

man who is wide awake, is wanted for the secretaryship of an old established company. Must invest $15,000 in stock, paying from 20% to 30% dividends. An exceptional opportunity. Address Opportunity, care Agricultural Advertising, 1202 Powers Building, Chicago, Illinois.

The Great Northwest

is the home of the mail buying element. The

Northwest Poultry Journal

will introduce you to the best of this class. It has a larger sworn circulation and a greater advertising patronage than any other publication of its kind on the Pacific coast. Send for Sample Copy and Rates.

Northwest Poultry Journal, Salem, Oregon.