View on the Experiment Farm of THE FARMER St. Paul. The Farmer Far in the Lead. We have this day renewed our contract with your Mr. A. L. Halstead for Came Back Many Times. $2.40 spent in an "ad" in The Farmer sold $1710, worth of stock for me last Nov. 7, 1904. With the circulation approaching the 90,000 mark, the largest paid circulation in the West, at a rate of only 35 cents per line, with liberal space discounts, how can you afford to stay out of THE FARMER in 1905? Webb Publishing Co., St. Paul, Minn. Chicago Office, 500 Masonic Temple. G. W. Herbert, Rep. New York Office, 824 Temple Court, W. C. Richardson, Rep. Free Trial Plan in Mail Order Selling F. A. Southwick (Continued from October) "Worthless" Inquiries....... The Advertiser as an Educator Bessie L. Putnam. We advise subscribers to have Agricultural Advertising sent to their home addresses 21 27 30 31 35 38 41 54 55 58 59 62 64 66 70 74 78 80 91 100 A farmer who raises live-stock, and particularly pure-bred live-stock, is of necessity a buyer in large quantities or Seed Corn and Field Seeds-Clover, Timothy, Blue Grass, Millet, Rape, Sorghum, etc., etc. He wants the best also of Garden Seeds, Shrubs and Vines. THE BREEDER'S GAZETTE CHICAGO is the stock-grower's newspaper; a $2.00 weekly, of from 36 to 56 pages, established in 1881. If you want to reach the class of buyers above described, put THE GAZETTE on your list for the coming season. Advertising Rate, 35 cents per line; $4.90 an inch, subject to the following discounts: 1,000 lines to be used within 52 weeks, 10 per cent discount. 2,000 lines to be used within 52 weeks, 15 per cent discount. 3,000 lines to be used within 52 weeks, 20 per cent discount. 4,000 lines to be used within 52 weeks, 25 per cent discount. Net rate per line, 311⁄2c The above named prices are not subject to any further discounts whatever. No advertisement to occupy less than three lines of space. Special Positions-Where special positions, "top of column," or "next to reading," are made a part of any contract, 20 per cent additional will be charged. Illustrated reading notices are not published gratuitously, but are inserted under the head of "Special Notices" at 60 cents a line each insertion. Our columns (four to a page) are 13 inches, 182 agate lines, long, and 2% inches, 13 ems pica, wide. Forms are made ready for electrotypers on Friday for following week. Changes and advertisements to be classified must reach us Thursdays. New contracts, if no special position is desired, will be received as late as Saturday. SWORN CIRCULATION (Note the Growth) 1898, 1.235,110 Copies; Average, 23.752 1899, 1,550,950 Copies; Average, 29,825 1900, 2,148,200 Copies; Average, 41,311 1901, 2.515,675 Copies; Average, 48,378 1902, 3,122,756 Copies; Average, 60,053 1903. 3,529,750 Copies; Average, 67,880 1904, 9 Months, ending Sept. 28, Average, 68,157 THE GAZETTE is not distributed gratuitously. Its circulation is made up of bona fide subscriptions. Specimen copy sent on application to the J. H. Sanders Publishing Co., 358 Dearborn St. CHICAGO, ILL. Two Proofs of Power National Advertisers and the Republican National Committee bear joint testimony to the influence of The National Weekly The Republican National Committee with $25,000 to spend in advertising in the periodical press invested $7,000,* over onequarter the total, in Collier's, The National Weekly. The remaining $18,000 was divided among twenty-three other publications. A proof of their belief in The National Weekly's vast and well-placed circulation and in its power to influence public opinion. The National Advertisers, as the following table shows rank Collier's first as a medium of general publicity. A proof of their belief in The Natioual Weekly's vast and well-placed circulation and in its power to influence trade. Number of Lines of Advertising Carried by |