No other has so much as a Horticultural Editor. No other gives
reports of the meetings of the Horticultural Societies of the country.

It is consequently
THE ONE AGRICULTURAL WEEKLY

that no Nurseryman, Seeds-
man or Florist can afford not
to advertise in, having a cir-
culation among his possible
customers quite una p-
proached by the others. .:.:.

The Walter Mott Seed Co., Jamestown, N. Y.

write :
"We have experimented with some journals which
claim to have a far larger circulation, and whose rates
are much higher, but results from an advertisement of
equal space in your paper exceeded those received from
all others more than 100 per cent."

G. W. P. Gerrard Co., Seed Potato Growers,

Caribou, Me.:
"We have always had the test returns from ads. in
THE COUNTRY GENTLEMAN, and have learned that
catalogue applications gained throngh your medium
are pure gold"

ANY NUMBER SUCH LETTERS AVAILABLE

Advertisements tastefully set and carefully classi-
fied. One insertion, 40c. per line; $5.60 per inch.
Liberal discount for continuance. Subscription price,
$1.50 Send for sample copies.
LUTHER TUCKER & SON, Publishers, Albany, N.Y.

LONG-CRITCHFIELD CORPORATION, Publishers

ELMER E. CRITCHFIELD, Editor MARCO MORROW, Associate Editor

Publication Office: Powers Building, Chicago

Eastern Office: 150 Nassau Street, New York

Subscription, 50c. per year. Single copy, 5c.

Entered as second-class matter at Chicago Postoffice

Contents for January

7

10

11

12

14

16

Editor's Horizon....

The Advertising Agent of Today, George P. Rowell....

A la Omar....

The Subscriber's Confidence, Alva Agee.

The Business Book, Marco Morrow....

andom Notes, Freeman Kueckelhan.

bah, a Tale with a Moral....

fe in the Corn Belt, T. N. Carver.

siness Types, Sherwood Anderson

Ivertising Department, E. St. Elmo Lewis..

w Not To Do It, F. 1, Southwick..

song Publishers and Advertisers..

17

18

36

37

44

46

Copyright, 1904, by Long-Critchfield Corporation.

ADVERTISING RATES

1

page run of

paper $50.00 14 page run of paper $15.00

K page run of paper

25.00 1 inch run of paper

5.00

Per agate line

50 cents

No time or space discounts from these rates.

Extra charge for special position.
Reading matter 75 cents coupt line. Advertisements set in regular
reading type marked in italics "Adv." or must contain a regular dis-
plav bead line.

op" should be received by the 5th of the month of issue.
We vite correspondence, news items, suggestions and critcism, on

çt of agricultural advertising from both agricultural publish-

ers and dvertisers.

the su

We advise subscribers to have A. A. sent to their home addresses so
as to prevent loss in the mass of " sample copy

mail which every
advertiser recives.