The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1961 - 586 páginas |
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Página 62
Wilbur Schramm. might well be patterned after the work of L. L. Thurstone to define the " primary mental abilities , " by means of a matrix of correlations between each pair of abilities that have been tested . The tendencies for certain ...
Wilbur Schramm. might well be patterned after the work of L. L. Thurstone to define the " primary mental abilities , " by means of a matrix of correlations between each pair of abilities that have been tested . The tendencies for certain ...
Página 224
... L. L. Thurstone of the University of Chicago . ( This method of scale construction is described below , on page 232. ) Two forms , each having about twenty items , were used in the measurement of each of the ten attitudes . To each ...
... L. L. Thurstone of the University of Chicago . ( This method of scale construction is described below , on page 232. ) Two forms , each having about twenty items , were used in the measurement of each of the ten attitudes . To each ...
Página 250
... Thurstone , L. L. and E. J. Chave : The Measurement of Attitude ( Chi- cago : University of Chicago Press , 1929 ) . 25. Thurstone , L. L. and E. J. Chave : Scale of Attitude toward the Church ( Chicago : University of Chicago Press ...
... Thurstone , L. L. and E. J. Chave : The Measurement of Attitude ( Chi- cago : University of Chicago Press , 1929 ) . 25. Thurstone , L. L. and E. J. Chave : Scale of Attitude toward the Church ( Chicago : University of Chicago Press ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York