The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1961 - 586 páginas |
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Página 241
... Nazi and non - Nazi alike , their reactions were very different . On each of a series of measures of morale used in the survey , Nazis showed consistently less impairment of morale than did the non- Nazi . When we turn from the general ...
... Nazi and non - Nazi alike , their reactions were very different . On each of a series of measures of morale used in the survey , Nazis showed consistently less impairment of morale than did the non- Nazi . When we turn from the general ...
Página 505
... Nazism begins ten miles behind the front line . " Nor did the soldiers react in any noticeable way to the various at- tempts to Nazify the army . When the Nazi Party salute was introduced in 1944 , it was accepted as just one more army ...
... Nazism begins ten miles behind the front line . " Nor did the soldiers react in any noticeable way to the various at- tempts to Nazify the army . When the Nazi Party salute was introduced in 1944 , it was accepted as just one more army ...
Página 506
... Nazi full - employment policies , Hitler was above all the man who had provided economic security . This attitude extended even to left wing soldiers of this generation , who denounced the National Socialist political system , but found ...
... Nazi full - employment policies , Hitler was above all the man who had provided economic security . This attitude extended even to left wing soldiers of this generation , who denounced the National Socialist political system , but found ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York