The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1961 - 586 páginas |
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Página 209
Wilbur Schramm. Introductory Note THE NATURE AND BEHAVIOR OF ATTITUDES By attitudes ... attitude directly . Attitudes are one class of intervening variables , the ... change through mass communication to which the research evidence seems to ...
Wilbur Schramm. Introductory Note THE NATURE AND BEHAVIOR OF ATTITUDES By attitudes ... attitude directly . Attitudes are one class of intervening variables , the ... change through mass communication to which the research evidence seems to ...
Página 251
Wilbur Schramm. △ CHARLES E. OSGOOD △ PERCY H. TANNENBAUM Attitude Change and the Principle of Congruity Despite the voluminous outpouring of research on attitude change during the past two or three decades , no principles of ...
Wilbur Schramm. △ CHARLES E. OSGOOD △ PERCY H. TANNENBAUM Attitude Change and the Principle of Congruity Despite the voluminous outpouring of research on attitude change during the past two or three decades , no principles of ...
Página 252
... attitude change requires the use of a generalized attitude scale . Attitudes toward the various objects of judgment associated in messages must be measured in the same units if comparative statements about attitude change are to be made ...
... attitude change requires the use of a generalized attitude scale . Attitudes toward the various objects of judgment associated in messages must be measured in the same units if comparative statements about attitude change are to be made ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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Otras ediciones - Ver todas
The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York