The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1961 - 586 páginas |
Dentro del libro
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Página 105
... believed to enjoy unique persuasive and peda- gogical advantages by virtue of its presenting concrete visual material . These concrete settings and other factors are believed by some investigators to render the films capable of taking ...
... believed to enjoy unique persuasive and peda- gogical advantages by virtue of its presenting concrete visual material . These concrete settings and other factors are believed by some investigators to render the films capable of taking ...
Página 419
... believed what they heard without making sufficient checks to prove to themselves that the broadcast was only a story . Those who were not frightened and those who believed the broadcast for only a short time were not suggestible — they ...
... believed what they heard without making sufficient checks to prove to themselves that the broadcast was only a story . Those who were not frightened and those who believed the broadcast for only a short time were not suggestible — they ...
Página 505
... believed that it was impossible for the German Army to defeat the Allies in France . Only when the German Army began to break up in the face of overwhelming Allied fire power and deep , communi- cations - cutting penetrations , did ...
... believed that it was impossible for the German Army to defeat the Allies in France . Only when the German Army began to break up in the face of overwhelming Allied fire power and deep , communi- cations - cutting penetrations , did ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York