The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1961 - 586 páginas |
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Página 280
... credibility in the direction of the initial selection by the experimenters . The dif- ferences between members of ... credibility " and " low credibility " sources . Their evaluations were also affected by their personal opinions ...
... credibility in the direction of the initial selection by the experimenters . The dif- ferences between members of ... credibility " and " low credibility " sources . Their evaluations were also affected by their personal opinions ...
Página 281
... Credibility " and " Low Credibility " Sources Among Individuals Who Initially Agreed and Individuals Who Initially Disagreed With Position Advocated by Communicator A. PER CENT CONSIDERING AUTHOR " FAIR " IN HIS PRESENTATION * High ...
... Credibility " and " Low Credibility " Sources Among Individuals Who Initially Agreed and Individuals Who Initially Disagreed With Position Advocated by Communicator A. PER CENT CONSIDERING AUTHOR " FAIR " IN HIS PRESENTATION * High ...
Página 283
... Credibility ” and “ Low Credibility ” Sources ( Recall Four Weeks After Communication ) Topic Anti - Histamines Mean Number of Items Correct High Credibility Source Low Credibility Source ( N = 31 ) 2.32 ( N = 30 ) 2.90 Atomic ...
... Credibility ” and “ Low Credibility ” Sources ( Recall Four Weeks After Communication ) Topic Anti - Histamines Mean Number of Items Correct High Credibility Source Low Credibility Source ( N = 31 ) 2.32 ( N = 30 ) 2.90 Atomic ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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Otras ediciones - Ver todas
The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York