The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1961 - 586 páginas |
Dentro del libro
Resultados 1-3 de 30
Página 211
... ganda campaign illustrates this proposition . The attention devoted by the Nazis to group organization is a case in point . So is the propa- ganda strategy of the Communists who make every effort , by such names as The People's ...
... ganda campaign illustrates this proposition . The attention devoted by the Nazis to group organization is a case in point . So is the propa- ganda strategy of the Communists who make every effort , by such names as The People's ...
Página 521
... ganda ministry is created , all matters affecting propaganda , news , and culture within the Reich and within the occupied areas must be sub- ordinated to it . " Although Hitler allegedly " agreed with me absolutely and unreservedly ...
... ganda ministry is created , all matters affecting propaganda , news , and culture within the Reich and within the occupied areas must be sub- ordinated to it . " Although Hitler allegedly " agreed with me absolutely and unreservedly ...
Página 530
... ganda which urged ordinary Germans to make greater sacrifices and to have unswerving faith in their government . An incompetent Nazi official was not openly dismissed from office , lest his incompetence reflect upon " the National ...
... ganda which urged ordinary Germans to make greater sacrifices and to have unswerving faith in their government . An incompetent Nazi official was not openly dismissed from office , lest his incompetence reflect upon " the National ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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Otras ediciones - Ver todas
The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York