The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1961 - 586 páginas |
Dentro del libro
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Página 44
... magazines . I read up on all the old magazines around the house . I read whatever was lying around and the others I hadn't had a chance to read before . I went back to older magazines and read some parts I didn't usually read . From ...
... magazines . I read up on all the old magazines around the house . I read whatever was lying around and the others I hadn't had a chance to read before . I went back to older magazines and read some parts I didn't usually read . From ...
Página 81
... MAGAZINES , BOOKS In the United States , radio and newspapers ( with television on the way ) are almost universal media , with magazines , motion pictures , and books following in that order . The radio and newspaper audiences are ...
... MAGAZINES , BOOKS In the United States , radio and newspapers ( with television on the way ) are almost universal media , with magazines , motion pictures , and books following in that order . The radio and newspaper audiences are ...
Página 473
... magazines are proabbly the main reading material with which the masses of the population come in contact . In Germany , which is certainly a literate country , national magazines play a much smaller role . Variations in taste also ...
... magazines are proabbly the main reading material with which the masses of the population come in contact . In Germany , which is certainly a literate country , national magazines play a much smaller role . Variations in taste also ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York