The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1961 - 586 páginas |
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Página 87
Wilbur Schramm. THE NATURE OF CHANNELS Introductory Note - The choice and combination of channels is another ... mass media channels will be most likely to trigger off the small - group communication which helps an idea enter ...
Wilbur Schramm. THE NATURE OF CHANNELS Introductory Note - The choice and combination of channels is another ... mass media channels will be most likely to trigger off the small - group communication which helps an idea enter ...
Página 276
... of mass - media sources may be generally less responsive to such communi- cations . The present study was designed to minimize the aforemen- tioned methodological difficultics by experimentally controlling the source and by checking the ...
... of mass - media sources may be generally less responsive to such communi- cations . The present study was designed to minimize the aforemen- tioned methodological difficultics by experimentally controlling the source and by checking the ...
Página 454
... mass action presupposes the destruc- tion or disorganization of controls by means other than propaganda , especially ... Media , New York , 1949 ( mimeographed by the Bureau of Applied Social Research of Columbia University ) . Cf. also the ...
... mass action presupposes the destruc- tion or disorganization of controls by means other than propaganda , especially ... Media , New York , 1949 ( mimeographed by the Bureau of Applied Social Research of Columbia University ) . Cf. also the ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York