The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1961 - 586 páginas |
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Página 12
... munication process in this paper into the psychological symbols we have just been using . But to make the account simpler , we are going to shift gears at this point and talk about communication effects and mass communication in the ...
... munication process in this paper into the psychological symbols we have just been using . But to make the account simpler , we are going to shift gears at this point and talk about communication effects and mass communication in the ...
Página 286
... munication , but the extent of agreement with the two types of source is almost identical four weeks later . 4 The Hovland - Lumsdaine - Sheffield formulation makes forgetting of the source a critical condition for the " sleeper ...
... munication , but the extent of agreement with the two types of source is almost identical four weeks later . 4 The Hovland - Lumsdaine - Sheffield formulation makes forgetting of the source a critical condition for the " sleeper ...
Página 442
... munication may have certain effects on one or more members of the audience which receives it . But what do we mean by " effects " ? They may be changes in attention or attitudes , reinforcement of existing at- titudes or behavioral ...
... munication may have certain effects on one or more members of the audience which receives it . But what do we mean by " effects " ? They may be changes in attention or attitudes , reinforcement of existing at- titudes or behavioral ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York