The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1961 - 586 páginas |
Dentro del libro
Resultados 1-3 de 81
Página 18
... organization works exactly as the individual communicator does . It operates as decoder , interpreter , and encoder . On a newspaper , for example , the input to be decoded flows in through the news wires and the reporters . It is ...
... organization works exactly as the individual communicator does . It operates as decoder , interpreter , and encoder . On a newspaper , for example , the input to be decoded flows in through the news wires and the reporters . It is ...
Página 551
... organization , particularly ( 1 ) the ease with which one - party regimes are established within them and ( 2 ) the atmosphere of labor - management conflict , which binds the ranks to leaders under fire from the " enemy . " Yet it is ...
... organization , particularly ( 1 ) the ease with which one - party regimes are established within them and ( 2 ) the atmosphere of labor - management conflict , which binds the ranks to leaders under fire from the " enemy . " Yet it is ...
Página 554
... organization . This left wing , composed of revolutionary socialists and secret communists , can then carry on a factional fight for control of the organization , either oust- ing the old leadership or itself leaving and thus ...
... organization . This left wing , composed of revolutionary socialists and secret communists , can then carry on a factional fight for control of the organization , either oust- ing the old leadership or itself leaving and thus ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York